Certified Public Relations Professional

Course Info

Date: May-09-2022

Length: 1 Week

City : London

Fees: 380

Course Details

Course Outline

5 days course

Public relations in a Changing Environment

 

  • The Origin and Development of PR.
  • Definitions, Scope and Objectives.
  • New Roles and Perspectives.
  • The Role of PR in Building and Supporting the Image of the Organization.
The Functions of Public relations

 

  • Planning and Organizing the Activities of PR.
  • Ingredients of Successful PR Planning.
  • Main Qualities of PR Professionals.
  • PR Position in the Organization.
Public relations and Communication

 

  • Communicating with the Internal and External Public.
  • Overcoming Barriers in Communication.
  • Non-Verbal Communication.
  • The Communication Abilities for PR Professionals.

 

The Role of Public relations Professionals in Dealing with the Internal and External Public
 
  • Understanding Difficult Personalities.
  • Dealing with Difficult Personalities.
Verbal Communication Skills

 

  • Kinds of Verbal Communication.
  • How to Prepare for a Presentation/Speech.
  • Rehearsing Your Presentation/Speech.
  • Verbal and Non-Verbal Skills while Presenting.

 

Written Communication Skills

 

  • Types of Written Communication
  • Effective Writing Skills: Memos, Letters and Emails.
  • Writing and Producing Newsletters.
  • Designing and Producing Brochures.
  • Preparing Articles for Magazines.
Press Conferences

 

  • Why Conduct a Press Conference?
  • How to Conduct a Press Conference?
  • How to Prepare a Press Release?
  • Dealing with Questions During a Press Conference.
  • Preparing and Circulating the Press Clippings.