Certified Public Relations Professional

Certified Public Relations Professional

Monday 03 May 2021

  • Duration: One Week
  • City: London
  • Fees: Classroom: 3950 GBP / Online: 1975 GBP



Who should attend!

Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this programme.


– Describe the functions of Public Relations (PR) in a changing environment.
– Practice the key communication skills and techniques essential for performing their PR duties.
– Recognize how to communicate effectively with the internal and external publics of the organization.
– Identify the role of a PR professional in supporting the image and reputation of the organization.
– Plan and execute a press conference.

Course Outline

Day 1

PR in a Changing Environment

– The Origin and Development of PR.
– Definitions, Scope and Objectives.
– New Roles and Perspectives.
– The Role of PR in Building and Supporting the Image of the Organization.

Day 2

The Functions of PR

– Planning and Organizing the Activities of PR.
– Ingredients of Successful PR Planning.
– Main Qualities of PR Professionals.
– PR Position in the Organization.

Day 3

PR and Communication

– Communicating with the Internal and External Public.
– Overcoming Barriers in Communication.
– Non-Verbal Communication.
– The Communication Abilities for PR Professionals.

The Role of PR Professionals in Dealing with the Internal and External Public

– Understanding Difficult Personalities.
– Dealing with Difficult Personalities.

Day 4

Verbal Communication Skills

– Kinds of Verbal Communication.
– How to Prepare for a Presentation/Speech.
– Rehearsing Your Presentation/Speech.
– Verbal and Non-Verbal Skills while Presenting.

Written Communication Skills

– Types of Written Communication
– Effective Writing Skills: Memos, Letters and Emails.
– Writing and Producing Newsletters.
– Designing and Producing Brochures.
– Preparing Articles for Magazines.

Day 5

Press Conferences

– Why Conduct a Press Conference?
– How to Conduct a Press Conference?
– How to Prepare a Press Release?
– Dealing with Questions During a Press Conference.
– Preparing and Circulating the Press Clippings.

Download WordPress Themes Free
Download Nulled WordPress Themes
Download Best WordPress Themes Free Download
Premium WordPress Themes Download
free download udemy paid course
download redmi firmware
Free Download WordPress Themes
free download udemy course