Online Reputation Management (ORM)

Course Info

Date: May-23-2022

Length: 1 Week

City: Dubai

Fees: 3,900

Type: In Classroom

the date is no longer available,
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Available Dates

  • July-04-2022

    Dubai

  • July-18-2022

    Dubai

  • Aug-08-2022

    Dubai

  • Aug-22-2022

    Dubai

  • Sep-05-2022

    Dubai

  • Sep-19-2022

    Dubai

  • Oct-10-2022

    Dubai

  • Oct-24-2022

    Dubai

  • Nov-07-2022

    Dubai

  • Nov-21-2022

    Dubai

  • Dec-05-2022

    Dubai

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    Dubai

  • Apr-11-2023

    Dubai

  • Apr-25-2023

    Dubai

  • May-09-2023

    Dubai

  • May-23-2023

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  • June-06-2023

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  • June-20-2023

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  • July-04-2022

    Kuala Lumpur

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  • Sep-05-2022

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    Singapore

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  • Oct-24-2022

    Kuala Lumpur

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    Munich

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    Kuala Lumpur

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    Munich

  • Apr-25-2023

    London

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    Kuala Lumpur

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    Singapore

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    Zurich

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    Istanbul

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    Munich

  • May-23-2023

    London

  • June-06-2023

    Kuala Lumpur

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    Barcelona

  • June-06-2023

    Munich

  • June-20-2023

    London

Course Details

Course Outline

5 days course

 

Online Reputation in the Digital Age

 

  • Importance of Online Review (Making Our Business look our Best on Internet)
  • How the digital age has affected reputation management
  • Explain how online reputation affects offline reputation
  • Why we focus on Google Location Review?
  • Types of reputational risk that exist online

 

Encourage Customer Experience Sharing
 
  • Negative reviews aren't fun! We can’t stop the bad review by Customers, but we can encourage more good review
  • Importance of getting customer with Good Experience to Rate Us on Google Location Page in driving up Service Centre locations’ average star ratings
  • Optimizing positive online content & how great content will bury bad content every time.
  • How to avoid bad reviews, earn & increase positive reviews
Combat with Negative Reviews

 

  • One negative review isn't going to shut down our business. But the way we handle negative reviews will set the stage in moving forward & improve our company's customer service & online reputation
  • Importance of timely interaction & reply to the Online Review
  • Techniques to help us solving negative reviews & earn better reviews
  • How to protect a reputation in times of adversity

               - Ways to embrace online negativity / criticism

               - How to respond to a crisis online

               - Debrief after a crisis & evaluate our response

 Towards best practice reputation management - part 1

 

  • How to be authentic & speak ‘beyond the corporate voice’
  • Best practice in building a robust & sustainable online reputation
  • Turning a negative review into a positive review
Towards best practice reputation management - Part 2

 

  • Take proper steps in handling online negative business reviews
  • Take the emotion out of responding to a negative review