Advanced Retail Management

Course Info

Length: 1 Week

City: Dubai

Type: In Classroom

Available Dates

  • Apr-08-2024

    Dubai

  • May-13-2024

    Dubai

  • June-10-2024

    Dubai

  • July-08-2024

    Dubai

  • Aug-12-2024

    Dubai

  • Sep-09-2024

    Dubai

  • Oct-14-2024

    Dubai

  • Nov-11-2024

    Dubai

  • Dec-09-2024

    Dubai

Dates in Other Venues

  • Apr-01-2024

    Paris

  • Apr-01-2024

    Singapore

  • Apr-08-2024

    Barcelona

  • Apr-15-2024

    London

  • Apr-15-2024

    Amsterdam

  • Apr-22-2024

    Paris

  • Apr-22-2024

    Istanbul

  • Apr-29-2024

    Singapore

  • Apr-29-2024

    Kuala Lumpur

  • May-06-2024

    Singapore

  • May-06-2024

    Paris

  • May-13-2024

    Barcelona

  • May-20-2024

    London

  • May-20-2024

    Amsterdam

  • May-27-2024

    Kuala Lumpur

  • May-27-2024

    Istanbul

  • June-03-2024

    Singapore

  • June-03-2024

    Paris

  • June-10-2024

    Barcelona

  • June-17-2024

    London

  • June-17-2024

    Amsterdam

  • June-24-2024

    Kuala Lumpur

  • June-24-2024

    Istanbul

  • July-01-2024

    Paris

  • July-01-2024

    Singapore

  • July-08-2024

    Barcelona

  • July-15-2024

    Amsterdam

  • July-15-2024

    London

  • July-22-2024

    Paris

  • July-22-2024

    Istanbul

  • July-29-2024

    Singapore

  • July-29-2024

    Kuala Lumpur

  • Aug-05-2024

    Paris

  • Aug-05-2024

    Singapore

  • Aug-12-2024

    Barcelona

  • Aug-19-2024

    Amsterdam

  • Aug-19-2024

    London

  • Aug-26-2024

    Kuala Lumpur

  • Aug-26-2024

    Istanbul

  • Sep-02-2024

    Paris

  • Sep-02-2024

    Singapore

  • Sep-09-2024

    Barcelona

  • Sep-16-2024

    Amsterdam

  • Sep-16-2024

    London

  • Sep-23-2024

    Istanbul

  • Sep-23-2024

    Paris

  • Sep-30-2024

    Singapore

  • Sep-30-2024

    Kuala Lumpur

  • Oct-07-2024

    Paris

  • Oct-07-2024

    Singapore

  • Oct-14-2024

    Barcelona

  • Oct-21-2024

    Amsterdam

  • Oct-21-2024

    London

  • Oct-28-2024

    Istanbul

  • Oct-28-2024

    Kuala Lumpur

  • Nov-04-2024

    Paris

  • Nov-04-2024

    Singapore

  • Nov-11-2024

    Barcelona

  • Nov-18-2024

    London

  • Nov-18-2024

    Amsterdam

  • Nov-25-2024

    Istanbul

  • Nov-25-2024

    Kuala Lumpur

  • Dec-02-2024

    Paris

  • Dec-02-2024

    Singapore

  • Dec-09-2024

    Barcelona

  • Dec-16-2024

    London

  • Dec-16-2024

    Amsterdam

  • Dec-23-2024

    Paris

  • Dec-23-2024

    Istanbul

  • Dec-30-2024

    Singapore

  • Dec-30-2024

    Kuala Lumpur

Course Details

Course Outline

5 days course

 

Introduction to Retail Management
 
  • What we mean by retail management
  • How to get involved in this industry
  • How your career can progress in retail management
  • Today’s Retail Environment
  • Implement staff training
  • Assess workplace competencies

 

 

 

Leading & Managing People

 

  • Lead and manage people
  • Managing Human Resources 
  • Provide a safe working environment
  • Administer human resources policy
  • Recruit and select personnel

 

Retail Sales Management and Coaching
 
  • The New Role of the Retail Sales Associates
  • Relationship Selling and Retailing
  • The Retail Sales Management Process 
    • Hire 
    • Train
    • Set Goals and Objectives
    • Define and Measure Metrics
    • Motivate 
    • Performance Evaluation
    • Rewards and Incentives 

 

Retail Strategies and Business Intelligence

 

  • Retail Competitive Strategies 
  • The 5 Dimensions of a Retail Strategy
  • The EST Model: Achieving Strategic Positioning 
  • Assessing Strengths and Weaknesses for Better Positioning 
  • Retail Leadership Guidelines 
  • The Components of Retail Business Intelligence 
  • Business Intelligence and Retail Operations
  • Assessing Strengths and Weaknesses for Better Positioning

 

Retail Performance Management
 
  • The Critical Components of Retail Performance 
    • Improve the Quality of Leadership
    • Instill a High Performance Culture
    • Develop and Implement HR Programs and Processes
  • Evaluating Individual Performance Levels 
  • Developing Balanced Scorecards (Store and Retail Sales Associates)

 

 

Store Sales Performance Metrics

 

  • Critical Performance Questions
  • What to Measure and When?
  • 15 Key Retail Metrics 
  • The Strategic Profit Model (DuPont Analysis)
  • Computing the Store’s Return on Net Worth
 
Financial Resources

 

  • Manage financial resources
  • Store Operations 
  • Control store security/loss
  • Control inventory

 

Customer Service Management

 

  • Trends in Customer Relations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Facts about Customer Complaints
  • A Retail Success Blueprint
 
Marketing

 

  • Manage merchandise and store operations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Manage sales and service delivery

 

 

Course Video