Certified Marketing Professional

Sales and Marketing

Course Info

Duration: 1 Week

Available Dates

Venue

  • June-21-2021

    Paris

  • June-28-2021

    Madrid

  • July-05-2021

    Kuala Lumpur

  • July-05-2021

    London

  • July-11-2021

    Dubai

  • July-12-2021

    Istanbul

  • July-19-2021

    Paris

  • July-26-2021

    Madrid

  • Aug-02-2021

    Kuala Lumpur

  • Aug-02-2021

    London

  • Aug-08-2021

    Dubai

  • Aug-09-2021

    Istanbul

  • Aug-16-2021

    Paris

  • Aug-23-2021

    Madrid

  • Sep-06-2021

    Kuala Lumpur

  • Sep-06-2021

    London

  • Sep-12-2021

    Dubai

  • Sep-13-2021

    Istanbul

  • Sep-20-2021

    Paris

  • Sep-27-2021

    Madrid

  • Oct-04-2021

    Kuala Lumpur

  • Oct-04-2021

    London

  • Oct-10-2021

    Dubai

  • Oct-11-2021

    Istanbul

  • Oct-18-2021

    Paris

  • Oct-25-2021

    Madrid

  • Nov-08-2021

    Kuala Lumpur

  • Nov-08-2021

    London

  • Nov-14-2021

    Dubai

  • Nov-15-2021

    Istanbul

  • Nov-22-2021

    Paris

  • Nov-29-2021

    Madrid

  • Dec-06-2021

    Kuala Lumpur

  • Dec-06-2021

    London

  • Dec-12-2021

    Dubai

  • Dec-13-2021

    Istanbul

  • Dec-20-2021

    Paris

  • Dec-27-2021

    Madrid

  • Jan-03-2022

    Kuala Lumpur

  • Jan-03-2022

    London

  • Jan-09-2022

    Dubai

  • Jan-10-2022

    Istanbul

  • Jan-17-2022

    Paris

  • Jan-24-2022

    Madrid

  • Feb-07-2022

    Kuala Lumpur

  • Feb-07-2022

    London

  • Feb-13-2022

    Dubai

  • Feb-14-2022

    Istanbul

  • Feb-21-2022

    Paris

  • Feb-28-2022

    Madrid

  • Mar-07-2022

    Kuala Lumpur

  • Mar-07-2022

    London

  • Mar-13-2022

    Dubai

  • Mar-14-2022

    Istanbul

  • Mar-21-2022

    Paris

  • Mar-28-2022

    Madrid

  • Apr-04-2022

    Kuala Lumpur

  • Apr-04-2022

    London

  • Apr-10-2022

    Dubai

  • Apr-11-2022

    Istanbul

  • Apr-18-2022

    Paris

  • Apr-25-2022

    Madrid

Course Details

Course Outline

5 days course

 

Marketing Concepts
 
  • Evolution of the Marketing Concept.
  • Relationship between Marketing and Selling.
  • Scope of Marketing Management.
  • Developing the Marketing Mix for Products and Services.
  • Managing the Marketing Effort.

 

Marketing Audit and Planning

 

  • Understanding the Marketing Environment.
  • The Various Marketing Analysis Techniques.
  • The Marketing Audit.
  • Competitive Analysis.
  • Customer Analysis.
  • Marketing Planning (Format, Content).

 

Market Segmentation, Targeting and Positioning

 

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments.
  • Criteria for Successful Segmentation.
  • Market Targeting.
  • Market Positioning.
  • Steps in Market Segmentation, Targeting and Positioning.

 

Marketing Communication and Campaigns
 
  • Elements of the Communication Process.
  • Identifying the Goals of the Promotion.
  • Steps in Creating a Promotional Campaign.
  • The AIDA Concept.
  • Advantages and Disadvantages of the Various Media Types.
  • Media Scheduling.
  • Evaluating Promotional Campaigns.
 
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC).
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.
     
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.

 

Marketing Research
 
  • Marketing Research Defined.
  • The Marketing Research Process.
  • Types and Sources of Data.
  • Questionnaire Design.
  • Types of Research (Observation, Mystery Shopper, Survey).

Course Video