Public Relations and Media Skills

Course Info

Date: May-23-2022

Length: 1 Week

City: Dubai

Fees: 3,900

Type: In Classroom

the date is no longer available,
kindly check other dates from the table below

Available Dates

  • July-04-2022

    Dubai

  • July-25-2022

    Dubai

  • Aug-15-2022

    Dubai

  • Aug-29-2022

    Dubai

  • Sep-05-2022

    Dubai

  • Sep-26-2022

    Dubai

  • Oct-10-2022

    Dubai

  • Oct-31-2022

    Dubai

  • Nov-07-2022

    Dubai

  • Nov-28-2022

    Dubai

  • Dec-05-2022

    Dubai

  • Dec-19-2022

    Dubai

  • Dec-27-2022

    Dubai

  • Jan-03-2023

    Dubai

  • Jan-24-2023

    Dubai

  • Feb-14-2023

    Dubai

  • Feb-28-2023

    Dubai

  • Mar-07-2023

    Dubai

  • Mar-28-2023

    Dubai

  • Apr-11-2023

    Dubai

  • Apr-25-2023

    Dubai

  • May-02-2023

    Dubai

  • May-23-2023

    Dubai

  • June-06-2023

    Dubai

  • June-20-2023

    Dubai

Dates in Other Venues

  • July-18-2022

    Kuala Lumpur

  • July-18-2022

    Istanbul

  • July-18-2022

    Paris

  • July-18-2022

    Madrid

  • July-18-2022

    London

  • July-18-2022

    Zurich

  • July-18-2022

    Amsterdam

  • July-18-2022

    Singapore

  • July-18-2022

    Barcelona

  • July-18-2022

    Munich

  • Aug-22-2022

    Kuala Lumpur

  • Aug-22-2022

    Istanbul

  • Aug-22-2022

    Paris

  • Aug-22-2022

    Madrid

  • Aug-22-2022

    London

  • Aug-22-2022

    Zurich

  • Aug-22-2022

    Amsterdam

  • Aug-22-2022

    Singapore

  • Aug-22-2022

    Barcelona

  • Aug-22-2022

    Munich

  • Sep-19-2022

    Kuala Lumpur

  • Sep-19-2022

    Istanbul

  • Sep-19-2022

    Paris

  • Sep-19-2022

    Madrid

  • Sep-19-2022

    London

  • Sep-19-2022

    Zurich

  • Sep-19-2022

    Amsterdam

  • Sep-19-2022

    Singapore

  • Sep-19-2022

    Barcelona

  • Sep-19-2022

    Munich

  • Oct-03-2022

    Kuala Lumpur

  • Oct-03-2022

    London

  • Oct-03-2022

    Singapore

  • Oct-10-2022

    Paris

  • Oct-10-2022

    Madrid

  • Oct-10-2022

    Zurich

  • Oct-10-2022

    Amsterdam

  • Oct-10-2022

    Barcelona

  • Oct-10-2022

    Munich

  • Oct-17-2022

    Kuala Lumpur

  • Oct-17-2022

    Istanbul

  • Oct-17-2022

    London

  • Oct-24-2022

    Paris

  • Oct-24-2022

    Amsterdam

  • Oct-24-2022

    Singapore

  • Oct-24-2022

    Barcelona

  • Oct-24-2022

    Munich

  • Oct-31-2022

    Istanbul

  • Oct-31-2022

    Madrid

  • Oct-31-2022

    Zurich

  • Nov-07-2022

    Paris

  • Nov-07-2022

    Madrid

  • Nov-07-2022

    London

  • Nov-07-2022

    Zurich

  • Nov-07-2022

    Amsterdam

  • Nov-07-2022

    Barcelona

  • Nov-07-2022

    Munich

  • Nov-14-2022

    Kuala Lumpur

  • Nov-14-2022

    Istanbul

  • Nov-14-2022

    Singapore

  • Nov-28-2022

    Kuala Lumpur

  • Nov-28-2022

    Paris

  • Nov-28-2022

    Istanbul

  • Nov-28-2022

    Madrid

  • Nov-28-2022

    London

  • Nov-28-2022

    Zurich

  • Nov-28-2022

    Amsterdam

  • Nov-28-2022

    Singapore

  • Nov-28-2022

    Barcelona

  • Nov-28-2022

    Munich

  • Dec-05-2022

    Kuala Lumpur

  • Dec-05-2022

    Istanbul

  • Dec-05-2022

    Singapore

  • Dec-12-2022

    Madrid

  • Dec-12-2022

    London

  • Dec-12-2022

    Zurich

  • Dec-12-2022

    Amsterdam

  • Dec-19-2022

    Istanbul

  • Dec-19-2022

    Singapore

  • Dec-20-2022

    Kuala Lumpur

  • Dec-20-2022

    Istanbul

  • Dec-20-2022

    Paris

  • Dec-20-2022

    Madrid

  • Dec-20-2022

    London

  • Dec-20-2022

    Zurich

  • Dec-20-2022

    Amsterdam

  • Dec-20-2022

    Singapore

  • Dec-20-2022

    Barcelona

  • Dec-20-2022

    Munich

  • Dec-26-2022

    Kuala Lumpur

  • Dec-26-2022

    Madrid

  • Dec-26-2022

    London

  • Dec-26-2022

    Zurich

  • Dec-26-2022

    Amsterdam

  • Jan-17-2023

    Kuala Lumpur

  • Jan-17-2023

    Istanbul

  • Jan-17-2023

    Paris

  • Jan-17-2023

    Madrid

  • Jan-17-2023

    London

  • Jan-17-2023

    Zurich

  • Jan-17-2023

    Amsterdam

  • Jan-17-2023

    Singapore

  • Jan-17-2023

    Barcelona

  • Jan-17-2023

    Munich

  • Feb-21-2023

    Kuala Lumpur

  • Feb-21-2023

    Zurich

  • Feb-21-2023

    Istanbul

  • Feb-21-2023

    Paris

  • Feb-21-2023

    Madrid

  • Feb-21-2023

    London

  • Feb-21-2023

    Amsterdam

  • Feb-21-2023

    Singapore

  • Feb-21-2023

    Barcelona

  • Feb-21-2023

    Munich

  • Feb-21-2023

    Munich

  • Mar-14-2023

    Kuala Lumpur

  • Mar-14-2023

    Zurich

  • Mar-14-2023

    Amsterdam

  • Mar-21-2023

    Istanbul

  • Mar-21-2023

    Paris

  • Mar-21-2023

    Madrid

  • Mar-21-2023

    London

  • Mar-21-2023

    Singapore

  • Mar-21-2023

    Barcelona

  • Mar-21-2023

    Munich

  • Mar-21-2023

    Munich

  • Apr-04-2023

    Amsterdam

  • Apr-11-2023

    Zurich

  • Apr-18-2023

    Kuala Lumpur

  • Apr-18-2023

    Istanbul

  • Apr-18-2023

    Paris

  • Apr-18-2023

    Madrid

  • Apr-18-2023

    London

  • Apr-18-2023

    Singapore

  • Apr-18-2023

    Barcelona

  • Apr-18-2023

    Munich

  • Apr-18-2023

    Munich

  • May-09-2023

    Paris

  • May-09-2023

    Singapore

  • May-09-2023

    Barcelona

  • May-09-2023

    Munich

  • May-09-2023

    Munich

  • May-16-2023

    Kuala Lumpur

  • May-16-2023

    Zurich

  • May-16-2023

    Istanbul

  • May-16-2023

    Madrid

  • May-16-2023

    London

  • May-16-2023

    Amsterdam

  • June-20-2023

    Kuala Lumpur

  • June-20-2023

    Zurich

  • June-20-2023

    Istanbul

  • June-20-2023

    Paris

  • June-20-2023

    Madrid

  • June-20-2023

    London

  • June-20-2023

    Singapore

  • June-20-2023

    Amsterdam

  • June-20-2023

    Barcelona

  • June-20-2023

    Munich

Course Details

Course Outline

5 days course

 Public Relations Concepts:
 
  • Criteria for successful PR
  • PR tools
  • Definition, roles and situations
  • Qualities for successful PR staff

 

The Power of Communication

 

  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbour of Choice: external reputation management
  • Leaders’ Role in Managing Communications

 

Public Relations and the Media:
 
  • Definition of media
  • Types of media
  • Recorded and live interviews
  • Behavior during media interviews
  • PR and the media: the tools
  • Press conferences
  • Preparing press kits
  • Preparing press releases
  • Dealing with the media
  • Building good relations with the media
  • Dealing with the press during times of crisis

 

Public Relations Responsibilities:
 
  • Corporate image identity and reputation
  • Benefits of an effective corporate image
  • Internal and external spheres
  • Forming a corporate image on the spheres
 
Presentation Skills and Techniques in Public Relations:
 
  • Key characteristics of dynamic speakers
  • Importance of preparation
  • Selecting a topic and purpose
  • Analyzing the audience
  • Rehearsing the speech
  • Public speaking anxiety
  • Verbal characteristics and eye contact

 

 

Presentation Skills and Techniques in Public Relations:
 
  • Key characteristics of dynamic speakers
  • Importance of preparation
  • Selecting a topic and purpose
  • Analyzing the audience
  • Rehearsing the speech
  • Public speaking anxiety
  • Verbal characteristics and eye contact

 

Public Relations Written Skills:
 
  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

 

 

The Public Relations Promotional Role:
 
  • Decision-making process of consumers
  • Corporate community involvement
  • Marketing PR (MPR)
  • PR role in marketing
  • Sponsorship and promotions
  • Organizing different exhibitions

Course Video