Certified in Exhibition Management (CEM)

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Jan-30-2023

    London

  • Jan-30-2023

    Barcelona

  • Feb-06-2023

    Dubai

  • Feb-06-2023

    Madrid

  • Feb-13-2023

    Istanbul

  • Feb-13-2023

    Zurich

  • Feb-20-2023

    London

  • Feb-20-2023

    Kuala Lumpur

  • Mar-06-2023

    Paris

  • Mar-06-2023

    Dubai

  • Mar-06-2023

    Singapore

  • Mar-13-2023

    Istanbul

  • Mar-13-2023

    Amsterdam

  • Mar-20-2023

    Barcelona

  • Mar-20-2023

    London

  • Apr-03-2023

    Madrid

  • Apr-03-2023

    Dubai

  • Apr-10-2023

    Istanbul

  • Apr-10-2023

    Zurich

  • Apr-17-2023

    Kuala Lumpur

  • Apr-17-2023

    London

  • May-08-2023

    Paris

  • May-08-2023

    Singapore

  • May-08-2023

    Dubai

  • May-15-2023

    Istanbul

  • May-15-2023

    Amsterdam

  • May-22-2023

    London

  • May-22-2023

    Barcelona

  • June-05-2023

    Madrid

  • June-05-2023

    Dubai

  • June-12-2023

    Zurich

  • June-12-2023

    Istanbul

  • June-19-2023

    Kuala Lumpur

  • June-19-2023

    London

  • July-03-2023

    Dubai

  • July-03-2023

    Singapore

  • July-03-2023

    Paris

  • July-10-2023

    Amsterdam

  • July-10-2023

    Istanbul

  • July-17-2023

    Barcelona

  • July-17-2023

    London

  • Aug-07-2023

    Madrid

  • Aug-07-2023

    Dubai

  • Aug-14-2023

    Zurich

  • Aug-14-2023

    Istanbul

  • Aug-21-2023

    Kuala Lumpur

  • Aug-21-2023

    London

  • Sep-04-2023

    Dubai

  • Sep-04-2023

    Singapore

  • Sep-04-2023

    Paris

  • Sep-11-2023

    Istanbul

  • Sep-11-2023

    Amsterdam

  • Sep-18-2023

    Barcelona

  • Sep-18-2023

    London

  • Oct-09-2023

    Dubai

  • Oct-09-2023

    Madrid

  • Oct-16-2023

    Zurich

  • Oct-16-2023

    Istanbul

  • Oct-23-2023

    Kuala Lumpur

  • Oct-23-2023

    London

  • Nov-06-2023

    Dubai

  • Nov-06-2023

    Singapore

  • Nov-13-2023

    Amsterdam

  • Nov-13-2023

    Istanbul

  • Nov-20-2023

    London

  • Nov-20-2023

    Barcelona

  • Dec-04-2023

    Dubai

  • Dec-04-2023

    Madrid

  • Dec-11-2023

    Zurich

  • Dec-11-2023

    Istanbul

  • Dec-18-2023

    Kuala Lumpur

  • Dec-18-2023

    London

  • Jan-08-2024

    Dubai

Course Details

Course Outline

5 days course

Conference & Meeting Management Principles

 

  • Introduction to Exhibition management course
  • CEM exam brief
  • Competent planning and management of meetings
  • Work closely with their organization’s meeting and education manager
  • Essential aspects of meetings in all of their various formats
Event Marketing and Sales

 

  • Identify the marketing activities used in the hospitality and tourism industry; know the difference
  • between marketing and advertising.
  • Identify the role of marketing in the hospitality and tourism industry and the purpose of measuring
  • return on investment (ROI) for all marketing efforts.
Event Operations |  Safety & Security

 

  • Identify the purpose of maintaining a safe, healthy environment for guests and employees.
  • Identify the role of occupational safety and the purpose of a job safety analysis report in providing
  • safe work conditions to employees.
  • Explain the risk management process and the use of the 14 elements of a health and safety program in the workplace.
  • Identify the purpose of resorts, cruise lines, recreational vehicles, and tent camping in the hospitality and tourism industry.
Housing & Registration Management

 

  • Additional services provided to attendees and exhibitors
  • Working knowledge of hotel operations
  • Arranging for accommodations of guests
  • Identifying which guests will be allowed access to which portion of the event
  • Ensure housing and registration are easily accessed
Strategic Planning & Management

 

  • Plan, manage or own exhibitions and events to remain competitive
  • Define and review their strategies
  • Measure where an event falls within a particular market segment
  • Position the exhibition or event to meet or beat the competition
  • Develop plans to ensure business continuity and success.
  • QUIZ | CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS

Course Video