Marketing Channels: Distribution Channel Marketing Management

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • Mar-11-2024

    Kuala Lumpur

  • Apr-08-2024

    Kuala Lumpur

  • May-13-2024

    Kuala Lumpur

  • June-10-2024

    Kuala Lumpur

  • July-08-2024

    Kuala Lumpur

  • Aug-12-2024

    Kuala Lumpur

  • Sep-09-2024

    Kuala Lumpur

  • Oct-14-2024

    Kuala Lumpur

  • Nov-11-2024

    Kuala Lumpur

  • Dec-09-2024

    Kuala Lumpur

Dates in Other Venues

  • Mar-11-2024

    Istanbul

  • Mar-18-2024

    Paris

  • Mar-18-2024

    Singapore

  • Mar-25-2024

    Barcelona

  • Mar-25-2024

    Dubai

  • Apr-01-2024

    London

  • Apr-01-2024

    Amsterdam

  • Apr-08-2024

    Istanbul

  • Apr-15-2024

    Paris

  • Apr-15-2024

    Singapore

  • Apr-22-2024

    Barcelona

  • Apr-29-2024

    Dubai

  • May-06-2024

    London

  • May-06-2024

    Amsterdam

  • May-13-2024

    Istanbul

  • May-20-2024

    Paris

  • May-20-2024

    Singapore

  • May-27-2024

    Dubai

  • May-27-2024

    Barcelona

  • June-03-2024

    London

  • June-03-2024

    Amsterdam

  • June-10-2024

    Istanbul

  • June-17-2024

    Paris

  • June-17-2024

    Singapore

  • June-24-2024

    Dubai

  • June-24-2024

    Barcelona

  • July-01-2024

    Amsterdam

  • July-01-2024

    London

  • July-08-2024

    Istanbul

  • July-15-2024

    Paris

  • July-15-2024

    Singapore

  • July-22-2024

    Barcelona

  • July-29-2024

    Dubai

  • Aug-05-2024

    Amsterdam

  • Aug-05-2024

    London

  • Aug-12-2024

    Istanbul

  • Aug-19-2024

    Singapore

  • Aug-19-2024

    Paris

  • Aug-26-2024

    Barcelona

  • Aug-26-2024

    Dubai

  • Sep-02-2024

    Amsterdam

  • Sep-02-2024

    London

  • Sep-09-2024

    Istanbul

  • Sep-16-2024

    Singapore

  • Sep-16-2024

    Paris

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    Amsterdam

  • Oct-07-2024

    London

  • Oct-14-2024

    Istanbul

  • Oct-21-2024

    Singapore

  • Oct-21-2024

    Paris

  • Oct-28-2024

    Dubai

  • Oct-28-2024

    Barcelona

  • Nov-04-2024

    London

  • Nov-04-2024

    Amsterdam

  • Nov-11-2024

    Istanbul

  • Nov-18-2024

    Singapore

  • Nov-18-2024

    Paris

  • Nov-25-2024

    Barcelona

  • Nov-25-2024

    Dubai

  • Dec-02-2024

    London

  • Dec-02-2024

    Amsterdam

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-30-2024

    Dubai

Course Details

Course Outline

5 days course

 

The structure and function of marketing channels
 
  • The value that distribution channels create
  • Marketing flows in channels and contact efficiency
  • Typical channel structures
  • Service outputs of channels
  • Channel strategy defined
  • Gaining differential advantage with channels

 

Retail and Wholesale

 

  • The characteristics of retailing
  • Retail marketing decisions: target markets and retail positioning strategy
  • Retail strategic profit model and Mgt Horizons Impact Model
  • Non-store retailing
  • Retail store brands & Retail Trends
  • Types of wholesalers

 

Channel design and the selection of channel members
 
  • Key challenges in channel design
  • Direct or indirect distribution
  • Exclusive-, selective-, intensive distribution
  • Variables affecting channel structure & who engages in channel design
  • The process of selecting channel members
  • What channel partners expect to get from the manufacturer

 

Power and conflict in distribution channels; Franchising

 

  • Why power is used in channels
  • The nature of channel conflict and conflict resolution strategies
  • Franchising advantages and disadvantages for the franchisor and for the franchisee
  • Types of franchising
  • Franchise sales process
  • Key success drivers in franchising

 

Electronic- and service channels
 
  • The structure of electronic marketing channels
  • Disintermediation versus reintermediation
  • Mobile electronic channels
  • Advantages and disadvantages of electronic marketing channels
  • Service channels: special characteristics of services
  • Customization of services and customer involvement

 

Course Video