Mastering Public Relations: Strategies, Media Relations, and Crisis Management

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • May-20-2024

    Kuala Lumpur

  • June-17-2024

    Kuala Lumpur

  • July-15-2024

    Kuala Lumpur

  • Aug-19-2024

    Kuala Lumpur

  • Sep-16-2024

    Kuala Lumpur

  • Oct-21-2024

    Kuala Lumpur

  • Nov-18-2024

    Kuala Lumpur

  • Dec-16-2024

    Kuala Lumpur

Dates in Other Venues

  • Apr-22-2024

    Singapore

  • Apr-29-2024

    Paris

  • May-06-2024

    London

  • May-06-2024

    Amsterdam

  • May-13-2024

    Dubai

  • May-13-2024

    Barcelona

  • May-20-2024

    Istanbul

  • May-27-2024

    Paris

  • May-27-2024

    Singapore

  • June-03-2024

    Amsterdam

  • June-03-2024

    London

  • June-10-2024

    Barcelona

  • June-10-2024

    Dubai

  • June-17-2024

    Istanbul

  • June-24-2024

    Singapore

  • June-24-2024

    Paris

  • July-01-2024

    London

  • July-01-2024

    Amsterdam

  • July-08-2024

    Barcelona

  • July-08-2024

    Dubai

  • July-15-2024

    Istanbul

  • July-22-2024

    Singapore

  • July-29-2024

    Paris

  • Aug-05-2024

    London

  • Aug-05-2024

    Amsterdam

  • Aug-12-2024

    Dubai

  • Aug-12-2024

    Barcelona

  • Aug-19-2024

    Istanbul

  • Aug-26-2024

    Singapore

  • Aug-26-2024

    Paris

  • Sep-02-2024

    London

  • Sep-02-2024

    Amsterdam

  • Sep-09-2024

    Barcelona

  • Sep-09-2024

    Dubai

  • Sep-16-2024

    Istanbul

  • Sep-23-2024

    Singapore

  • Sep-30-2024

    Paris

  • Oct-07-2024

    Amsterdam

  • Oct-07-2024

    London

  • Oct-14-2024

    Barcelona

  • Oct-14-2024

    Dubai

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Singapore

  • Oct-28-2024

    Paris

  • Nov-04-2024

    Amsterdam

  • Nov-04-2024

    London

  • Nov-11-2024

    Barcelona

  • Nov-11-2024

    Dubai

  • Nov-18-2024

    Istanbul

  • Nov-25-2024

    Paris

  • Nov-25-2024

    Singapore

  • Dec-02-2024

    London

  • Dec-02-2024

    Amsterdam

  • Dec-09-2024

    Dubai

  • Dec-09-2024

    Barcelona

  • Dec-16-2024

    Istanbul

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Paris

Course Details

Course Outline

5 days course

Fundamentals of Public Relations

 

  • The evolving role of PR in the corporate world.
  • Core PR functions and their strategic importance.
  • Understanding audiences and crafting key messages.
  • Principles of effective media relations.

Strategic PR Planning and Execution

 

  • Developing a PR strategy: Objectives, tactics, and measurement.
  • Integrating digital media into PR campaigns.
  • Event planning and management for public engagement.
  • Case studies of successful PR campaigns.

Media Relations and Messaging

 

  • Building relationships with the media.
  • Crafting press releases and media kits.
  • Conducting successful press conferences.
  • Media training for spokespersons.

Crisis Communication and Reputation Management

 

  • Preparing for and managing PR crises.
  • Strategies for reputation recovery and enhancement.
  • Engaging with stakeholders during a crisis.
  • Monitoring and responding to online feedback.

Emerging Trends and Future Directions in PR

 

  • Innovations in PR tactics and tools.
  • The impact of social media trends on PR strategies.
  • Global PR challenges and opportunities.
  • Ethical considerations in PR practice.