Modern Strategic Brand Management & Public Relations Masterclass

Course Info

Length: 2 Weeks

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • Aug-05-2024

    Kuala Lumpur

  • Sep-02-2024

    Kuala Lumpur

  • Oct-07-2024

    Kuala Lumpur

  • Nov-04-2024

    Kuala Lumpur

  • Dec-02-2024

    Kuala Lumpur

Dates in Other Venues

  • July-22-2024

    Dubai

  • July-29-2024

    Barcelona

  • Aug-05-2024

    Istanbul

  • Aug-12-2024

    Paris

  • Aug-12-2024

    Singapore

  • Aug-19-2024

    London

  • Aug-19-2024

    Paris

  • Aug-19-2024

    Amsterdam

  • Aug-26-2024

    Barcelona

  • Aug-26-2024

    Dubai

  • Sep-02-2024

    Istanbul

  • Sep-09-2024

    Paris

  • Sep-09-2024

    Singapore

  • Sep-16-2024

    Amsterdam

  • Sep-16-2024

    London

  • Sep-23-2024

    Dubai

  • Sep-30-2024

    Barcelona

  • Oct-07-2024

    Istanbul

  • Oct-14-2024

    Singapore

  • Oct-14-2024

    Paris

  • Oct-21-2024

    London

  • Oct-21-2024

    Amsterdam

  • Oct-28-2024

    Barcelona

  • Oct-28-2024

    Dubai

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Amsterdam

  • Nov-18-2024

    London

  • Nov-25-2024

    Dubai

  • Nov-25-2024

    Barcelona

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Singapore

  • Dec-09-2024

    Paris

  • Dec-16-2024

    London

  • Dec-16-2024

    Amsterdam

  • Dec-23-2024

    Dubai

  • Dec-30-2024

    Barcelona

Course Details

Course Outline

10 days course

Fundamentals of Public Relations & Brand Management

  • History of public relations in the communication landscape
  • Key differences between public relations and marketing
  • Publics and stakeholders
  • Building relationships
  • Ethical considerations in public relations practices
  • Brand definition and its key elements
  • Brand development process
  • The impact of brand

Brand Storytelling & Messaging

  • Brand Narratives, Tone and Voice
  • Brand story identification
  • Storytelling techniques
  • Brand personality
  • Consistency in voice and tone
  • Use of Language

Media Relations & Outreach

  • Media relations
  • Media platforms selection
  • Press kit building
  • Long-term relationships with media professionals
  • Identification of media outreach strategies
  • Press conferences, media tours, and interviews
  • Reach and Engagement through social media
  • Turn negative press into success through professionalism

Public Relations Techniques & Channels

  • Public relations tools
  • Public relations channels
  • Exploring new opportunities through events, sponsorships, and community engagement
  • Public awareness campaigns
  • Public relation measurement tools
  • Internal communications
  • Crisis communication
  • Developing plans for crisis scenarios
  • Reputation management
  • Professional usage of social media during crisis

Strategic Brand Management Planning

  • Brand assessment
  • SWOT analysis for brand assessment
  • Competitors analysis
  • Competitive advantages identification
  • SMART objectives
  • Key performance indicators (KPIs)
  • Brand management plan development

Brand Equity & Public Relations

  • Definition of brand equity
  • Building brand equity
  • Brand position
  • Brand associations
  • Brand identity
  • Communication with audience
  • Design principles
  • Brand experience

Brand Marketing & Public Relations

  • Presence in media platforms
  • Events sponsorship
  • Marketing communication
  • Extend audience base
  • Dealing with questions

Brand Extensions

  • New products development
  • Brand extension definition
  • Pros and cons of brand extension
  • Brand extension programs
  • Brand extension management
  • Brand extension evaluation

Measuring & Evaluation

  • Brand performance assessment
  • Brand Compliance and Audits
  • Evaluation methods
  • Tracking surveys
  • Brand metrics
  • Press coverage sentiment
  • Media coverage
  • Brand audit

Long-term brand

  • Maintaining Brand consistency
  • Brand equity protection
  • Dealing with Brand Crisis
  • Brand revitalization
  • Customers acquisition
  • Global branding