PR campaigns can change public opinion and raise awareness of the work your company is doing. Using PR to communicate messages that promote your brand value can effectively appeal to and mobilize a larger audience.
Planning and Managing PR Campaigns Training Course is a must for any business aiming to employ Public Relations Campaigns as part of their business operation.
The course takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy.
At the end of this Planning and Managing PR Campaigns Training Course, the participants will be able to:
Examine the range of PR campaigns and the purposes that they can achieve
Develop a problem-solving approach to match the PR campaign strategy to business objectives
Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
Examine a wide range of successful campaigns to judge the different strategies and use of channels and media
Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
Select and use the best tools to add value to the organization at a strategic level
Develop personal action planning and understand how to ‘sell’ ideas to top management
Plan evaluation of the campaign so that results are recognized within the organization
Build confidence and mastery through personal coaching and advice
Planning and Managing PR Campaigns Training Course, is ideal for:
Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
Senior managers up to Board level with responsibility for the strategic use of Public Relations
Our courses in Kuala Lumpur take place at the following location :
Ibis Kuala Lumpur City Centre: 132, Jalan Yap Kwan Seng, Kampung Baru, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Once you register for this course, we will subsequently send the invoice and course information, including location, trainer, and other logistics.
Pay Attention, Please! The course location is subject to availability; the course time will be precise one week before the course start date! We may change the course location if there is no availability, and we will let you know about the location change once it happens.