Planning and Managing PR Campaigns

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • July-08-2024

    Kuala Lumpur

  • Aug-12-2024

    Kuala Lumpur

  • Sep-09-2024

    Kuala Lumpur

  • Oct-14-2024

    Kuala Lumpur

  • Nov-11-2024

    Kuala Lumpur

  • Dec-09-2024

    Kuala Lumpur

Dates in Other Venues

  • July-01-2024

    London

  • July-08-2024

    Istanbul

  • July-15-2024

    Paris

  • July-15-2024

    Singapore

  • July-22-2024

    London

  • July-22-2024

    Barcelona

  • July-29-2024

    Dubai

  • Aug-05-2024

    London

  • Aug-12-2024

    Istanbul

  • Aug-19-2024

    Singapore

  • Aug-19-2024

    Paris

  • Aug-26-2024

    Barcelona

  • Aug-26-2024

    Dubai

  • Sep-02-2024

    London

  • Sep-09-2024

    Istanbul

  • Sep-16-2024

    Paris

  • Sep-16-2024

    Singapore

  • Sep-23-2024

    Barcelona

  • Sep-23-2024

    London

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    London

  • Oct-14-2024

    Istanbul

  • Oct-21-2024

    Singapore

  • Oct-21-2024

    Paris

  • Oct-28-2024

    Dubai

  • Oct-28-2024

    Barcelona

  • Nov-04-2024

    London

  • Nov-11-2024

    Istanbul

  • Nov-18-2024

    Paris

  • Nov-18-2024

    Singapore

  • Nov-25-2024

    Dubai

  • Nov-25-2024

    Barcelona

  • Dec-02-2024

    London

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Singapore

  • Dec-16-2024

    Paris

  • Dec-23-2024

    Dubai

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    London

Course Details

Course Outline

5 days course

 

 
Effective PR Campaigns:
 
  • Perceptions of PR among senior managers
  • The global information village
  • Putting a cash value on reputation and the PR that builds it
  • PR campaigns – their use and their risks
  • Case study examples – what works and what does not
  • Practical example – tackling a business challenge
  • Evaluation

 

 

Problem-Solving Approach to Campaigns:
 
  • Brand, identity and image, the basis of reputation
  • Assessing your reputation and the use of ‘gap’ analysis
  • The origins of PR and its foundations in the social sciences
  • Business strategy and problem identification
  • Problem-solving methods – choosing the right one
  • Problem analysis – desk research, stakeholder analysis, PEST and SWOT
  • Setting measurable objectives
  • Force field analysis and risk identification

 

Planning and Costing Campaigns:
 
  • Identifying the stages of the campaign and decision points
  • Preparing an effective schedule – critical path analysis
  • Critical path analysis
  • Costing the plan and preparing a budget
  • Anticipating risk and planning to meet it
  • Identifying stakeholders and their role to the campaign
  • Coordinating campaign elements across stakeholder groups

 

Channels, Delivery, and Evaluation:
 
  • From strategy to tactics
  • Environmental scanning
  • Developing a media relations plan
  • Crisis media relations
  • Principles of evaluation
  • Research tools and methods
  • Channel effectiveness and use of media
  • Social media and tools
  • Using influencer strategies to multiply effectiveness

 

 

Effective Delivery in Your Organisation:
 
  • Risk-management approach
  • Dealing with contingencies
  • Winning support - selling ideas to others in the business
  • Presenting your case to senior management
  • Reading body language and other signals
  • Integrating your campaign into your media and company reporting
  • Ensuring that results are seen and credited
  • Personal action planning

Course Video