Certified Marketing and Brand Professional

Course Info

Length: 2 Weeks

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • June-17-2024

    Kuala Lumpur

  • July-15-2024

    Kuala Lumpur

  • Aug-19-2024

    Kuala Lumpur

  • Sep-16-2024

    Kuala Lumpur

  • Oct-21-2024

    Kuala Lumpur

  • Nov-18-2024

    Kuala Lumpur

  • Dec-16-2024

    Kuala Lumpur

Dates in Other Venues

  • May-27-2024

    Paris

  • May-27-2024

    Singapore

  • June-03-2024

    Dubai

  • June-03-2024

    Barcelona

  • June-10-2024

    Amsterdam

  • June-10-2024

    London

  • June-17-2024

    Istanbul

  • June-24-2024

    Singapore

  • June-24-2024

    Paris

  • July-01-2024

    Barcelona

  • July-01-2024

    Dubai

  • July-08-2024

    London

  • July-08-2024

    Amsterdam

  • July-15-2024

    Istanbul

  • July-22-2024

    Barcelona

  • July-22-2024

    Singapore

  • July-29-2024

    Paris

  • July-29-2024

    Dubai

  • Aug-05-2024

    Barcelona

  • Aug-05-2024

    Dubai

  • Aug-12-2024

    London

  • Aug-12-2024

    Amsterdam

  • Aug-19-2024

    Istanbul

  • Aug-26-2024

    Singapore

  • Aug-26-2024

    Paris

  • Sep-02-2024

    Barcelona

  • Sep-02-2024

    Dubai

  • Sep-09-2024

    Amsterdam

  • Sep-09-2024

    London

  • Sep-16-2024

    Istanbul

  • Sep-23-2024

    Singapore

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Dubai

  • Sep-30-2024

    Paris

  • Oct-07-2024

    Barcelona

  • Oct-07-2024

    Dubai

  • Oct-14-2024

    Amsterdam

  • Oct-14-2024

    London

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Singapore

  • Oct-28-2024

    Paris

  • Nov-04-2024

    Dubai

  • Nov-04-2024

    Barcelona

  • Nov-11-2024

    Amsterdam

  • Nov-11-2024

    London

  • Nov-18-2024

    Istanbul

  • Nov-25-2024

    Paris

  • Nov-25-2024

    Singapore

  • Dec-02-2024

    Dubai

  • Dec-02-2024

    Barcelona

  • Dec-09-2024

    Amsterdam

  • Dec-09-2024

    London

  • Dec-16-2024

    Istanbul

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Dubai

  • Dec-30-2024

    Paris

Course Details

Course Outline

10 days course

Introduction to Marketing and Branding

  • Introduction to marketing concepts and principles
  • Overview of branding and brand management
  • Relationship between marketing and branding

 

Market Research and Analysis

  • Importance of market research in marketing and branding
  • Qualitative and quantitative research methods
  • Analyzing market research data
  • Creating buyer personas and understanding customer needs

 

Brand Positioning and Messaging

  • Developing a unique selling proposition (USP)
  • Creating a brand positioning statement
  • Crafting compelling brand messaging
  • Aligning brand messaging with marketing efforts

 

Marketing and Branding Strategies

  • Introduction to marketing and branding strategies
  • Creating an integrated marketing and branding plan
  • Targeting and segmentation
  • Competitive analysis and differentiation

 

Digital Marketing

  • Overview of digital marketing channels
  • Search engine optimization (SEO)
  • Social media marketing
  • Email marketing and content marketing

 

Advertising and Public Relations

  • Role of advertising and public relations in marketing and branding
  • Developing advertising campaigns
  • Media planning and buying
  • Crafting PR strategies and managing media relations

Brand Identity and Design

  • Importance of visual branding
  • Creating a brand identity system
  • Design principles and elements
  • Consistent brand representation across marketing channels

 

Customer Experience and Engagement

  • Role of customer experience in marketing and branding
  • Strategies for improving customer experience
  • Identifying and addressing customer touchpoints
  • Building brand loyalty and customer retention

 

Measuring Marketing and Brand Performance

  • Key performance indicators (KPIs) for marketing and branding
  • Analyzing marketing and branding ROI
  • Using analytics tools and reporting
  • Continuous improvement and optimization

 

Emerging Trends, Ethics, and Course Review

  • Emerging Trends in Marketing and Branding
  • Ethics in Marketing and Branding
  • Course Review and Recap

Course Video