Course Details
Course Outline
10 days course
Introduction to Marketing and Branding
- Introduction to marketing concepts and principles
- Overview of branding and brand management
- Relationship between marketing and branding
Market Research and Analysis
- Importance of market research in marketing and branding
- Qualitative and quantitative research methods
- Analyzing market research data
- Creating buyer personas and understanding customer needs
Brand Positioning and Messaging
- Developing a unique selling proposition (USP)
- Creating a brand positioning statement
- Crafting compelling brand messaging
- Aligning brand messaging with marketing efforts
Marketing and Branding Strategies
- Introduction to marketing and branding strategies
- Creating an integrated marketing and branding plan
- Targeting and segmentation
- Competitive analysis and differentiation
Digital Marketing
- Overview of digital marketing channels
- Search engine optimization (SEO)
- Social media marketing
- Email marketing and content marketing
Advertising and Public Relations
- Role of advertising and public relations in marketing and branding
- Developing advertising campaigns
- Media planning and buying
- Crafting PR strategies and managing media relations
Brand Identity and Design
- Importance of visual branding
- Creating a brand identity system
- Design principles and elements
- Consistent brand representation across marketing channels
Customer Experience and Engagement
- Role of customer experience in marketing and branding
- Strategies for improving customer experience
- Identifying and addressing customer touchpoints
- Building brand loyalty and customer retention
Measuring Marketing and Brand Performance
- Key performance indicators (KPIs) for marketing and branding
- Analyzing marketing and branding ROI
- Using analytics tools and reporting
- Continuous improvement and optimization
Emerging Trends, Ethics, and Course Review
- Emerging Trends in Marketing and Branding
- Ethics in Marketing and Branding
- Course Review and Recap
