Business Development and Advanced Key Account Management

What separates a key account from a regular customer—and how can strong relationships be transformed into long-term business growth? In highly competitive markets, success depends on strategic account planning, negotiation excellence, and value-driven partnerships.

The Advanced Key Account Management and Business Development course by LPC Training provides participants with a structured approach to managing strategic clients while driving sustainable business development. Over five intensive days, the programme explores key account planning models, relationship management, negotiation techniques, team leadership, and performance measurement.

By the end of this programme, participants will be equipped to strengthen client loyalty, lead high-performing account teams, and convert strategic relationships into measurable business results.