Strategic Marketing and Communications for Directors

Course Info

Date: Oct-07-2024

Length: 1 Week

City: London

Fees: 4,350

Type: In Classroom

the date is no longer available,
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Available Dates

  • Nov-04-2024

    London

  • Dec-02-2024

    London

  • Dec-23-2024

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  • Jan-13-2025

    London

  • Feb-10-2025

    London

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    London

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    London

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    London

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    London

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    London

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  • Oct-14-2024

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    Amsterdam

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  • Dec-22-2025

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  • Dec-29-2025

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    Paris

Course Details

Course Outline

5 days course

 

The board, Directors and strategic marketing

 

  • The role of the Director and board in strategy marketing
  • Understanding the relationship between the board and strategic marketing
  • Unlocking the potential of the board and directors to develop effective marketing strategy
  • Monitoring marketing strategy effectiveness, output and ROI

 

Strategic marketing Defined: the key principles

 

  • Marketing strategy Vs Corporate strategy
  • Purpose, vision, objectives and values underpinning strategy development

 

 

Analysing Context and Environment

 

  • Interpreting and understanding the internal environment
  • Reviewing core competencies
  • Scanning and understanding the external environment Stakeholders and competitor analysis
  • Tools and techniques

 

 

 Identifying Strategic Options

 

  • Generating options through creativity, innovative thinking and collaboration: tools and techniques
  • Examine Opportunities and Threats
  • Problem solving approaches
  • Clear vision, objectives and values

 

Evaluating and Selecting Strategic Options

 

  • Assessing and Measuring risk and impact
  • Financial assessment and impact
  • Option appraisal: aligning with vision, objectives and values
  • Decision matrix analysis
  • The Ladder of Inferenc

 

 Implementing and monitoring Strategy

 

  • The fundamentals of strategic management
  • Creating buy-in: clear long-term vision and direction
  • Monitoring and measuring success: identifying critical success factors and Balanced scorecard
  • Tools and techniques: VMOST, Balanced scorecard
  • Directors responsibilities for monitoring, evaluating and reporting
  • Managing deviation and change

Course Video