Advanced Social Media Training

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Dec-12-2022

    1,350

  • Dec-26-2022

    1,350

  • Jan-16-2023

    1,350

  • Feb-13-2023

    1,350

  • Mar-13-2023

    1,350

  • Apr-10-2023

    1,350

  • May-15-2023

    1,350

  • June-12-2023

    1,350

  • July-10-2023

    1,350

  • Aug-14-2023

    1,350

  • Sep-11-2023

    1,350

  • Oct-16-2023

    1,350

  • Nov-13-2023

    1,350

  • Dec-11-2023

    1,350

Course Details

Course Outline

5 days course

Introduction to Social Media
 
  • How Social Media works.
  • Latest trends and developments.
  • Creating social objectives.
  • Developing your online voice & identity.
  • Managing it all.
  • Competitor analysis.
  • Social media & Search Engine Optimisation.
Powering-up Your Social Media Strategy
 
  • Ways to enhance your existing social media strategy
  • Advanced approaches to social media planning 
  • Proactive methods to increase content topical relevance and engagement
  • Designing your own high-impact multi-channel content calendar
Developing a target audience

 

  • Understanding how to target your ideal audience.
  • How to build a following and create a dialogue.
  • Building awareness and trust.

 

 

Breaking Trends and Social Media Innovations
 
  • Insights into the latest social media trends and how these can inform your strategy
  • What’s new and next on the leading and emerging social networks
  • Optimising your social media channel choices
Social Media Measurement and Performance Tracking

 

  • How to track and measure results and the role of dark social
  • Ways to gauge the commercial value of your social media marketing
  • Time-saving tools and techniques to boost your social media marketing efficiency
 
Optimising Social Media Content
 
  • How ranking algorithms handle your content and what you can do about it
  • Emerging formats and techniques for grabbing attention in the newsfeed
  • Organic and paid-for targeting options to drive up content relevance
  • Fresh approaches to targeting to inspire better social content
Social Media Channels Managment:

 

  • Facebook
  • LinkedIn
  • Youtube
  • Snapchat
  • The Strategic Marketing Plan Programme
  • WhatsApp