Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts.
This training has been designed to help experienced marketing professionals power up their social media strategy beyond the simplistic pursuit of ‘likes’ and one-off engagements. With a well-defined and well-oiled social media plan, you can generate better commercial returns and create long-term brand value.
Advanced Social Media training course will help you look at leading and emerging social networking channels in a new light, opening your eyes to more sophisticated approaches to content planning, audience data mining and precision-targeting techniques.
After attending this Advanced Social Media training course you will have a deeper understanding of:
Advanced approaches to help revitalise your social media strategy
Simple thematic planning techniques to drive up the relevance of your content and eliminate last-minute post panics
Time-efficient workflows to boost the commercial impact of your activity
The latest new features of leading social networks and what may be coming next
How to keep your eyes on the prize with more mature approaches to measurement and reporting
Winning content formats and targeting techniques for the leading channels
The crucial contribution that effective social media marketing will bring to your organisation in the longer term
Advanced Social Media training course, is ideal for
Business owner who wish to use social media for business or anyone hoping to become a Social Media Officer.
Marketers, community managers, PR professionals, account planners and publishers.