Marketing Strategy in the Oil and Gas Business

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • June-17-2024

    Istanbul

  • June-17-2024

    Kuala Lumpur

  • June-24-2024

    Paris

  • June-24-2024

    Singapore

  • July-01-2024

    Dubai

  • July-01-2024

    Barcelona

  • July-08-2024

    London

  • July-08-2024

    Amsterdam

  • July-15-2024

    Istanbul

  • July-15-2024

    Kuala Lumpur

  • July-22-2024

    Paris

  • July-29-2024

    Singapore

  • Aug-05-2024

    Dubai

  • Aug-05-2024

    Barcelona

  • Aug-12-2024

    Amsterdam

  • Aug-12-2024

    London

  • Aug-19-2024

    Istanbul

  • Aug-19-2024

    Kuala Lumpur

  • Aug-26-2024

    Paris

  • Aug-26-2024

    Singapore

  • Sep-02-2024

    Barcelona

  • Sep-02-2024

    Dubai

  • Sep-09-2024

    Amsterdam

  • Sep-09-2024

    London

  • Sep-16-2024

    Istanbul

  • Sep-16-2024

    Kuala Lumpur

  • Sep-23-2024

    Paris

  • Sep-30-2024

    Singapore

  • Oct-07-2024

    Dubai

  • Oct-07-2024

    Barcelona

  • Oct-14-2024

    Amsterdam

  • Oct-14-2024

    London

  • Oct-21-2024

    Kuala Lumpur

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Paris

  • Oct-28-2024

    Singapore

  • Nov-04-2024

    Dubai

  • Nov-04-2024

    Barcelona

  • Nov-11-2024

    Amsterdam

  • Nov-11-2024

    London

  • Nov-18-2024

    Istanbul

  • Nov-18-2024

    Kuala Lumpur

  • Nov-25-2024

    Paris

  • Nov-25-2024

    Singapore

  • Dec-02-2024

    Barcelona

  • Dec-02-2024

    Dubai

  • Dec-09-2024

    Amsterdam

  • Dec-09-2024

    London

  • Dec-16-2024

    Kuala Lumpur

  • Dec-16-2024

    Istanbul

  • Dec-23-2024

    Paris

  • Dec-30-2024

    Singapore

Course Details

Course Outline

5 days course

The Oil & Gas Sector – A Marketing Overview

 

  • The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
  • Petroleum Marketing Overview – The Key Participants and Infrastructures
  • Commonly-marketed Products and The Issues & Challenges Affecting Them
  • Who to Market to, Define your Message, Customer Segments and their needs & expectations
  • The Role of Effective Branding within the Petroleum Sector
  • Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakes
 Crude Oil: A Finite Resource

 

  • Oil & Gas Reserves, Production, Consumption & Trade
  • The Impact of The Shale Industry
  • Trends in Carbon Emissions and Carbon Trading
  • Basic Refining and Refining Complexity
  • Refining Economics 

 

 

 

 

Retail and Wholesale Marketing in the oil and gas Sector 
 
  • How do retailers market various petroleum products to their customers?
  • The AIDA Model about the Petroleum Sector
  • Refining and Highlighting your Key Brand Differentiators
  • How segmentation and positioning are critical to petroleum sector marketing success?
  • Wholesale Marketing – How do companies market in bulk, including distributors and resellers?
  • Analysis of Transportation, B2B & B2C, Domestic, Industrial & Commercial and Multinational Segments
  • Product Competition in the Petroleum Marketplace

 

 

The Rises of Digital Marketing in the Petroleum Sector 
 
  • Digital Marketing – A definition and petroleum sector-specific explanation
  • How to use digital and traditional in an integrated petroleum sector campaign?
  • Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
  • Dealing with Customers, Suppliers and other industry stakeholders' complaints on Social Media
  • Increasing Views, likes, and clicks across various digital platforms
  • When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
  • Using E-mail Techniques to generate industry relevant click through
  • Measuring Digital impact and Footprint
  • Developing a Full Digital Strategy in the Petroleum Sector
 
Developing a Full Digital Strategy in the Petroleum Sector

 

  • Increasing Views, likes, and clicks across various digital platforms
  • When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
  • Using E-mail Techniques to generate industry relevant click through
  • Measuring Digital impact and Footprint

Course Video