The Certified Marketing Professional Certification gives you an in-depth understanding and advanced knowledge of the most important marketing domains for gaining domain experience.
The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy that is implemented by the marketing function of an organization.
Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.
Certified Marketing Professional training programme will enable the delegates to:
Investigate the concept and process of marketing
Explore the concepts of segmentation, targeting and positioning
Identify and analyze the individual elements of the extended marketing mix
Apply the extended marketing mix to different marketing segments and contexts
Define the marketing framework of a business organization.
Develop marketing audits and analysis to better examine the micro and macro environments.
Combine best practices, tools and models to implement an effective marketing and sales management system.
Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
Apply planning and the execution of advanced marketing strategies.
Certified Marketing Professional training Course is ideal for:
Digital Marketing Specialists
Marketing or Sales Professionals
Management, Engineering, Business, or Communication Graduates