Certified Marketing Professional

Sales & Marketing

Course Info

Duration: 1 Week

Fees: 1,350

Type: Online

Available Dates

Fees

  • Oct-18-2021

    1,350

  • Nov-22-2021

    1,350

  • Dec-20-2021

    1,350

  • Jan-17-2022

    1,350

  • Feb-21-2022

    1,350

  • Mar-21-2022

    1,350

  • Apr-18-2022

    1,350

Course Details

Course Outline

5 days course

Marketing Concepts
 
  • Evolution of the Marketing Concept.
  • Relationship between Marketing and Selling.
  • Scope of Marketing Management.
  • Developing the Marketing Mix for Products and Services.
  • Managing the Marketing Effort.
 
Marketing Audit and Planning

 

  • Understanding the Marketing Environment.
  • The Various Marketing Analysis Techniques.
  • The Marketing Audit.
  • Competitive Analysis.
  • Customer Analysis.
  • Marketing Planning (Format, Content).

 

Market Segmentation, Targeting and Positioning
 
  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments.
  • Criteria for Successful Segmentation.
  • Market Targeting.
  • Market Positioning.
  • Steps in Market Segmentation, Targeting and Positioning.
Marketing Communication and Campaigns
 
  • Elements of the Communication Process.
  • Identifying the Goals of the Promotion.
  • Steps in Creating a Promotional Campaign.
  • The AIDA Concept.
  • Advantages and Disadvantages of the Various Media Types.
  • Media Scheduling.
  • Evaluating Promotional Campaigns.
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC).
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.
     
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.
Marketing Research
 
  • Marketing Research Defined.
  • The Marketing Research Process.
  • Types and Sources of Data.
  • Questionnaire Design.
  • Types of Research (Observation, Mystery Shopper, Survey).

Course Video