In these increasingly complex times having a well-conceived strategic marketing plan is essential for businesses to win in tough markets. A globalized world brings new challenges for companies contending with a rapidly evolving competitive landscape.
In this environment, traditional sales and marketing techniques no longer cut it. To move ahead of the competition, you need modern tools and well-engineered brand marketing strategies.
The right corporate training can give you the edge you need to develop a strategic marketing plan that drives superior financial results and creates enduring value for your organization.
The Strategic Marketing Plan training course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic marketing planning.
You will explore marketing planning through presentations and discussions, information from your lecturer, and learning from examples of good practice for creating a strategic marketing plan.
By the end of The Strategic Marketing Plan training course, you will:
Start a logical step-by-step process to produce an effective marketing plan.
Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
Identify, segment and prioritise existing and potential audiences based on business objectives
Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
Select the best evaluation mechanisms for proving marketing activities are delivering business objectives
Recognise and implement the different marketing warfare strategies (offensive, defensive and flanking).
The Strategic Marketing Plan training course, is ideal for: