A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.
Digital Marketing: Customer Analytics & Engagement will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your marketing strategy for digital. This programme combines deep consumer insights and strategic brand management with cutting edge analytical tools.
You will experience live teaching sessions, video lectures, interactive activities and assignments whilst receiving personal support from a dedicated Learning Team.
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At the end of the Digital Marketing: Customer Analytics and Engagement Training course, you will be able to :
- Identify the most effective digital channels to reach your customer and enhance the reception of your digital marketing efforts
- Incorporate marketing analytics tools into your digital marketing strategy and develop an effective digital marketing campaign
- Build strong customer-brand relationships digitally and engage your customers effectively
- Predict customer behaviour and sentiments using data and turn customer engagement into sales
- Allocate your resources across channels efficiently
Digital Marketing: Customer Analytics and Engagement training course ideal for:
- Mid to senior-level managers looking to incorporate digital strategies into their organisation’s existing marketing efforts.
- Managers engaged in operational discussions relating to technology and marketing.
- Marketers and consultants seeking a managerial perspective on digital marketing.
- It is applicable across industries, including: advertising, banking, consulting, financial services, FMCG, healthcare, IT and retail.
