Fundamentals of Marketing Communications

How do organisations deliver the right message, to the right audience, through the right channel? Effective marketing communication is essential for building brand visibility and lasting customer relationships.

The Fundamentals of Marketing Communications course by LPC Training offers a clear understanding of how advertising, PR, digital marketing, and integrated communication work together. Across five days, participants explore message development, audience targeting, campaign planning, and performance measurement.

So, by the end of this programme, participants will be able to design clear, consistent, and impactful marketing communication strategies.