Fundamentals of Marketing Communications

Course Info

Length:

5 Days

Type:

In Classroom
Available DatesVenue
2025-05-19London
2025-06-16Dubai
2025-06-16Barcelona
2025-06-16Paris
2025-06-16Istanbul
2025-06-16Amsterdam
2025-06-16Kuala Lumpur
2025-06-16Singapore
2025-07-21London
2025-08-18Dubai
2025-09-15Singapore
2025-09-15Amsterdam
2025-09-15Kuala Lumpur
2025-09-15London
2025-09-15Istanbul
2025-09-15Paris
2025-09-15Barcelona
2025-10-20Dubai
2025-11-17London
2025-12-15Barcelona
2025-12-15Amsterdam
2025-12-15Paris
2025-12-15Istanbul
2025-12-15Kuala Lumpur
2025-12-15Singapore
2025-12-15Dubai

Course Details

  • Introduction

  • Objective

  • Who should attend

 

Marketing communication helps move products, services, and ideas from manufacturers to end-users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in the marketing communication mix.

 

Fundamentals of Marketing Communications Training course, helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day.

 

You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The course concludes with a discussion of the latest trends and developments in the field and the prospects for the future.

 

 

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5

 

Marketing Communication – Its Value and Practice
 
  • Marketing communication – a brief history
  • World class examples
  • A marketing communications audit of your comms
  • The marketing communication process
  • Matching the medium and the message
  • Researching your stakeholders and their needs/wants

 

Advertising: Role, Forms and Strategy

 

  • Selling propositions
  • The use of emotion in advertising
  • Types of advertising
  • Using advertising strategically
  • Consumer-generated advertising

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