Strategic Digital Marketing Training

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Jan-30-2023

    Amsterdam

  • Feb-06-2023

    Istanbul

  • Feb-13-2023

    London

  • Feb-13-2023

    Madrid

  • Feb-20-2023

    Zurich

  • Feb-20-2023

    Dubai

  • Mar-06-2023

    Barcelona

  • Mar-06-2023

    Istanbul

  • Mar-13-2023

    Singapore

  • Mar-13-2023

    London

  • Mar-13-2023

    Paris

  • Mar-20-2023

    Dubai

  • Mar-20-2023

    Amsterdam

  • Apr-03-2023

    Istanbul

  • Apr-10-2023

    London

  • Apr-10-2023

    Madrid

  • Apr-17-2023

    Dubai

  • Apr-17-2023

    Zurich

  • May-08-2023

    Barcelona

  • May-08-2023

    Istanbul

  • May-15-2023

    Singapore

  • May-15-2023

    Paris

  • May-15-2023

    London

  • May-22-2023

    Dubai

  • May-22-2023

    Amsterdam

  • June-05-2023

    Istanbul

  • June-12-2023

    London

  • June-12-2023

    Madrid

  • June-19-2023

    Zurich

  • June-19-2023

    Dubai

  • July-03-2023

    Istanbul

  • July-03-2023

    Barcelona

  • July-10-2023

    London

  • July-10-2023

    Paris

  • July-10-2023

    Singapore

  • July-17-2023

    Amsterdam

  • July-17-2023

    Dubai

  • Aug-07-2023

    Istanbul

  • Aug-14-2023

    London

  • Aug-14-2023

    Madrid

  • Aug-21-2023

    Dubai

  • Aug-21-2023

    Zurich

  • Sep-04-2023

    Barcelona

  • Sep-04-2023

    Istanbul

  • Sep-11-2023

    London

  • Sep-11-2023

    Paris

  • Sep-11-2023

    Singapore

  • Sep-18-2023

    Amsterdam

  • Sep-18-2023

    Dubai

  • Oct-09-2023

    Istanbul

  • Oct-16-2023

    Madrid

  • Oct-16-2023

    London

  • Oct-23-2023

    Dubai

  • Oct-23-2023

    Zurich

  • Nov-06-2023

    Barcelona

  • Nov-06-2023

    Istanbul

  • Nov-13-2023

    Singapore

  • Nov-13-2023

    London

  • Nov-20-2023

    Dubai

  • Nov-20-2023

    Amsterdam

  • Dec-11-2023

    London

  • Dec-11-2023

    Madrid

  • Dec-18-2023

    Dubai

  • Dec-18-2023

    Zurich

Course Details

Course Outline

5 days course

 
What is Digital Marketing?

 

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 

Social Media Marketing

 

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
 
Creating Digital Marketing Plan
 

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence

 

Creating a PPC Campaign
 
  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
 
Using Google AdWords

 

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

 

E-Mail Marketing

 

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services

 

Search Engine Optimization (SEO)

 

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking

 

An Introduction to Brand Building through Social Media

 

  • What is Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Course Video