Strategic Digital Marketing Training

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Dec-16-2024

    London

  • Dec-16-2024

    Amsterdam

  • Dec-23-2024

    Kuala Lumpur

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Istanbul

  • Dec-30-2024

    Paris

  • Jan-06-2025

    Paris

  • Jan-06-2025

    Singapore

  • Jan-13-2025

    Amsterdam

  • Jan-13-2025

    London

  • Jan-20-2025

    Barcelona

  • Jan-20-2025

    Dubai

  • Jan-27-2025

    Kuala Lumpur

  • Jan-27-2025

    Istanbul

  • Feb-03-2025

    Paris

  • Feb-03-2025

    Singapore

  • Feb-10-2025

    London

  • Feb-10-2025

    Amsterdam

  • Feb-17-2025

    Dubai

  • Feb-17-2025

    Barcelona

  • Feb-24-2025

    Istanbul

  • Feb-24-2025

    Kuala Lumpur

  • Mar-03-2025

    Paris

  • Mar-03-2025

    Singapore

  • Mar-10-2025

    Amsterdam

  • Mar-10-2025

    London

  • Mar-17-2025

    Dubai

  • Mar-17-2025

    Barcelona

  • Mar-24-2025

    Kuala Lumpur

  • Mar-24-2025

    Istanbul

  • Apr-07-2025

    Paris

  • Apr-07-2025

    Singapore

  • Apr-14-2025

    Amsterdam

  • Apr-14-2025

    London

  • Apr-21-2025

    Barcelona

  • Apr-21-2025

    Dubai

  • Apr-28-2025

    Kuala Lumpur

  • Apr-28-2025

    Istanbul

  • May-05-2025

    Paris

  • May-05-2025

    Singapore

  • May-12-2025

    Amsterdam

  • May-12-2025

    London

  • May-19-2025

    Dubai

  • May-19-2025

    Barcelona

  • May-26-2025

    Istanbul

  • May-26-2025

    Kuala Lumpur

  • June-02-2025

    Singapore

  • June-02-2025

    Paris

  • June-09-2025

    Amsterdam

  • June-09-2025

    London

  • June-16-2025

    Dubai

  • June-16-2025

    Barcelona

  • June-23-2025

    Kuala Lumpur

  • June-30-2025

    Istanbul

  • June-30-2025

    Paris

  • June-30-2025

    Singapore

  • July-07-2025

    Singapore

  • July-07-2025

    Paris

  • July-14-2025

    Amsterdam

  • July-14-2025

    London

  • July-21-2025

    Barcelona

  • July-21-2025

    Dubai

  • July-28-2025

    Kuala Lumpur

  • July-28-2025

    Istanbul

  • Aug-04-2025

    Singapore

  • Aug-04-2025

    Paris

  • Aug-11-2025

    Amsterdam

  • Aug-11-2025

    London

  • Aug-18-2025

    Dubai

  • Aug-18-2025

    Barcelona

  • Aug-25-2025

    Istanbul

  • Aug-25-2025

    Kuala Lumpur

  • Sep-01-2025

    Singapore

  • Sep-01-2025

    Paris

  • Sep-08-2025

    Amsterdam

  • Sep-08-2025

    London

  • Sep-15-2025

    Dubai

  • Sep-15-2025

    Barcelona

  • Sep-22-2025

    Kuala Lumpur

  • Sep-29-2025

    Istanbul

  • Sep-29-2025

    Singapore

  • Sep-29-2025

    Paris

  • Oct-06-2025

    Paris

  • Oct-06-2025

    Singapore

  • Oct-13-2025

    London

  • Oct-13-2025

    Amsterdam

  • Oct-20-2025

    Barcelona

  • Oct-20-2025

    Dubai

  • Oct-27-2025

    Istanbul

  • Oct-27-2025

    Kuala Lumpur

  • Nov-03-2025

    Singapore

  • Nov-03-2025

    Paris

  • Nov-10-2025

    London

  • Nov-10-2025

    Amsterdam

  • Nov-17-2025

    Barcelona

  • Nov-17-2025

    Dubai

  • Nov-24-2025

    Kuala Lumpur

  • Nov-24-2025

    Istanbul

  • Dec-01-2025

    Singapore

  • Dec-01-2025

    Paris

  • Dec-08-2025

    London

  • Dec-08-2025

    Amsterdam

  • Dec-15-2025

    Dubai

  • Dec-15-2025

    Barcelona

  • Dec-22-2025

    Kuala Lumpur

  • Dec-29-2025

    Paris

  • Dec-29-2025

    Singapore

  • Dec-29-2025

    Istanbul

  • Jan-05-2026

    Paris

  • Jan-05-2026

    Singapore

  • Jan-12-2026

    London

  • Jan-12-2026

    Amsterdam

Course Details

Course Outline

5 days course

 
What is Digital Marketing?

 

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 

Social Media Marketing

 

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
 
Creating Digital Marketing Plan
 

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence

 

Creating a PPC Campaign
 
  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
 
Using Google AdWords

 

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

 

E-Mail Marketing

 

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services

 

Search Engine Optimization (SEO)

 

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking

 

An Introduction to Brand Building through Social Media

 

  • What is Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Course Video