Financial communication occurs as a part of public relations and is aimed at present and potential shareholders and investors. The purpose of this form of communication is to support and above all to strengthen the company's stock market value and prospects, but also its credibility to shareholders and investors.
This is important because key personnel in an organization use accounting information which is often said the ‘language of business’; hence it is essential to understand and to be able to use this language.
This course will introduce you to the language of accounting and financial business, financial communication and decision-making. It will provide a comprehensive illustration of how accounting information is collected, recorded, how it is analyzed and presented both internally and externally, to support effective management, control, and decision making.
The course will introduce various tools for conducting financial analyses that will support management decision-making. There will be an emphasis on the relevance of each tool in the context of decision-making and assumed objectives. The course will also introduce delegates to the systems and structures of financial and management accounting and their value in ensuring the success of the business.
By the end of this Accounting , Financial Communication and Decision Making Training, participants will be able to:
Communicate and question financial data effectively
Illuminate the difference between profit and cash flow
Prepare income statement, statement of financial position and cash flow statement
Recognise the content of and relationships between financial statements (income statement, balance sheet, and statement of cash flow)
Recognise discounted cash flow methods and their application to financial decision making
Deduce cost performance and its impact on product costing
This Accounting , Financial Communication and Decision Making Course ideal for:
Sales & marketing
Research & Development
Senior staff members of any department
Consultants who provide advice on systems and operations