Social Media for Business


Course Info

Duration: 2 Weeks

Available Dates


Course Details

Course Outline

10 days course

Week 1:   Social media Marketing 


What is Social Media?


  • Social Media
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Plus more

 Developing a Social Media Plan


  • Social Media Plan
  • Social Media Experts
  • Find Your Customers
  • Plus more



Building Your Social Media Team
  • Building the Team
  • Community
  • Analyzing Your Impact with Metrics
  • Keeping on Top of the Trends
  • Damage Control
  • Plus more


 Using Social Media for Marketing Plans


  • Social Media for Marketing
  • Using LinkedIn
  • Getting Connected
  • Using Twitter
  • Building a Blog
  • Vlogs and YouTube
  • Using Social Media Management Tools
  • Plus more


Building a Brand through Social Media
  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Plus more


Story Marketing for Small Business


  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More


Week 2 : Social Media Channels Management 
Promoting a Marketing Webinar


  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.
  • What is Your Promotion Strategy?.
  • Webinar Marketing Calendar
  • Creating a Landing Page
  • Plus More


Social Media Channels: Facebook
  • What are Facebook pages?
  • Deconstructing Facebook Pages – updates, cover photos and apps
  • How are organisations using them?
  • Content creation looking at types of content – text, video, images, links hashtags – and how to create engagement.
  • How to generate more followers (likes).
  • Analytics – what to look and monitor
  • Facebook ads and sponsored stories – how to use them to target specific audiences.


Social Media Channels: Instagram


  • Instagram Overview.
  • Instagram business account.
  • Case studies – the best examples of brands.
  • Content for Instagram feed, stories, and IGTV.
  • Editorial calendar for Instagram.
  • Instagram scheduling Apps.
  • Gaining followers and increasing engagement.
  • Working with influencers.
  • Instagram metrics.
  • Instagram Ads.


Social Media Channels: Twitter


  • Creating tweets, notifications, using video and images.
  • Using retweets, notifications, direct messages, shortened URL’s and hashtags.
  • Building and nurturing a following.
  • Engagement, PR, brand building, selling, customer care, sales promotion & much more.
  • Monitoring, researching and listening.
  • How to make the most out of new Twitter profiles.


Social Media Channels: YouTube


  • An introduction to YouTube.
  • Why does it have commercial potential?
  • The ground rules; the major do’s and don’ts about creating your YouTube presence.
  • How it works – the basics.
  • How it works – the advanced and little-known features.
  • Content – what, why and when to publish it on YouTube.
  • Getting your message across on YouTube.
  • Building your brand on YouTube.
  • Driving visitors to your website through YouTube.
  • Embedding and distributing video for commercial gain.
  • YouTube Live – streaming live to your audience and the world.