Art Direction for Designers
Course Info
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Course Details
Introduction
Objective
Who should attend
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Art direction isn’t just about making things look good, it’s about shaping ideas, guiding teams, and building visual experiences that connect with people. As the creative landscape evolves, art directors are expected to think strategically, lead confidently, and bridge the gap between concept and execution.
This Art Direction for Designers course is built for designers who want to take that next step, from executing ideas to leading them. Over five immersive days, you’ll dive into the foundations of art direction, explore concept development and storytelling, and learn how to create scalable brand systems that work across platforms. You'll also get hands-on with directing creative teams, managing feedback, and integrating emerging technologies like AI, AR, and VR into your workflow.
Through real-world case studies, critiques, and collaborative projects, you’ll walk away with a stronger creative voice and the skills to guide others with clarity and vision.
Course Outline
Fundamentals of Art Direction
- Defining and differentiating art direction and graphic design
- Overview of the historical evolution of the art direction profession
- Examining the role of media in shaping the direction of art
- Exploring the strategic and conceptual responsibilities of art directors
- Explaining the creative process and reviewing visual and design principles
- Analyzing contemporary case studies on global campaigns and their direction
