Global Product Management
Course Info
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Course Details
Introduction
Objective
Who should attend
Course Location
In a world where market boundaries are increasingly blurred, managing a product on a global scale presents both significant opportunities and complex challenges. Imagine a product designed for a specific market segment encountering varied consumer preferences, regulatory standards, and competitive landscapes as it enters new regions. The need for a nuanced approach to product management becomes evident when considering how a single product must be adapted to meet diverse local requirements while maintaining a cohesive global strategy.
The Global Product Management training course delves into the strategic and operational considerations essential for navigating these global complexities. Participants will explore how globalization necessitates a shift from traditional product management practices to a more integrated global approach. The course covers the development and implementation of strategies for international market entry, the intricacies of global product development, and the best practices for managing products across diverse regions.
By understanding these dynamics, professionals will be better equipped to manage global product portfolios, ensuring alignment with both local market needs and overarching business objectives.
Course Outline
Introduction to Global Product Management
- Understanding the meaning of global product management and its significance in today’s world
- Discussing the impact of globalization on the transformation to global product management
- Understanding the reasons behind the transformation to a global product
- Comparing the global product management approach with the conventional approach
- Discussing real-world examples of companies and countries adopting global products
