Phygital Is Not a Buzzword, It’s How Customers Think Now!

Can you imagine getting the best out of your customers' physical and digital experiences? That is why the phygital experience is becoming more trendier than ever and is used by many international brands.

The phygital marketing can design your customer experiences uniquely and creatively, allowing your customer to live an unforgettable experience with all the details in physical and digital stores.

Today, we will explore with you the phygital experience, this design and blend experience, and great phygital experience examples.

What Does Phygital Mean?

Phygital term refers to the blend of the words physical and digital to describe experiences that seamlessly merge the real and virtual worlds in one place, as a key player in applying the omnichannel experience.

It is about using technology to enhance in-person interactions with the brand and create more engaging, convenient, and personalized experiences for each customer, leading to better relations and customer loyalty.

Phygital strategies are often used in marketing, design, events, retail, and customer service to blend the best of both experiences (physical and digital) in one perfect experience for all types of customer service.

On the other hand, we have the omnichannel concept in marketing and design. The omnichannel means delivering seamless and constant experiences on all levels to customers, including design, marketing, and other details. However, the phygital (physical and digital blend) is considered an extension of the omnichannel idea.

Why Phygital Is Important for Businesses Nowadays?

All the professional customer service training courses in London highlight the importance of phygital (physical and digital blend) for many reasons, including:

People Are Still Interested in In-store (Physical) Experience:

With all the digital and online advancements in the world, customers still value physical experiences, like touching, trying, and experiencing products in person.

Thus, the phygital experience blends the desired physical experience with digital convenience to improve and modernize the physical visit with digital techs like modern design, smart mirrors, digital kiosks, AR features, and other digital marketing details.

Meeting Customers’ Expectations:

Today’s consumers expect seamless, fast, and personalized interactions with your brand in marketing, retail, and online shopping across all platforms, just like the omnichannel experience.

Moreover, the phygital experience not only blends the physical and digital worlds but also delivers consistent experiences in all channels to extend the omnichannel experience.

Better Brand Marketing and Awareness:

Although your team's customer service skills are a focal point in your customer experience, however, when applied correctly, the idea of phygital itself leads to a more unforgettable experience, especially since it is not that common in all stores.

Blending digital tools into physical spaces, phygital, makes brands more memorable and even encourages customers to blend in and share their experience online, leading to organic marketing traffic and leads.

So, we can say that phygital helps your marketing team apply your omnichannel experience, boosts engagement on the physical and digital levels, and word-of-mouth marketing through interaction, and turns your phygital customer journeys into a shareable one.

What Are the Most Popular Examples of Phygital?

If we got you interested in mixing the digital and physical worlds in one phygital experience, then it is time to share with you some phygital applications and examples that you can apply in your retail or online shopping stores:

In-store AR:

Physical augmented reality (AR) lets customers visualize products, like trying on clothes or makeup, digitally without physically having to use them, leading to a fun and interactive phygital experience that boosts confidence in buying and saves time.

On the other hand, this phygital design and blend experience is cost-effective for you, as you may avoid the damage of pieces due to trying and the need for testers in the physical store.

Live Shopping Streams:

This is really popular, as brands, even the famous and international ones, host real-time online shopping events from their physical store with product demos and instant purchase abilities.

So, this phygital experience combines digital entertainment with direct physical sales, mimicking the excitement of physical in-store browsing for people who like to visit but do not have time or are out of town.

Usually, these digital live streams come with offers, sales, or new product shows.

QR Codes in Place:

Yes, we mean the traditional QR codes that you scan for results; however, when applied with the phygital experience, the customers in physical stores get to find out more digital information about a product by scanning the QR code to unlock digital content, reviews, or promo offers.

This phygital application connects the physical visit of the store to the digital marketing engagement instantly.

Click and Collect:

Some customers like to buy or choose online and then pick it up in a physical store to save delivery time and cost; thus, this phygital experience would be perfect for them and blend the physical and digital experiences perfectly.

However, applying this physical and digital experience means that you need a perfect omnichannel design in all digital details to ensure a consistent experience in the physical and digital phases.

Eventually,

The phygital experience in marketing, retail, and any other detail in your business is highly important to keep your customer experience creative, innovative, and remarkable.

However, the concept of phygital cannot be completed without the perfect customer service training and skills to keep your customers happy and loyal.