Business Etiquette and Protocol

Business Etiquette and Protocol

Monday 26 Apr 2021

  • Duration: One Week
  • City: Madrid
  • Fees: Classroom: 4350 GBP / Online: 1975 GBP



This course is designed for:

Personnel officers, personal assistants, employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.


– Behave correctly in both business and social situations.
– Interact effectively with different types of guests.
– Play the role of the ideal host at various functions.
– Organize and manage events such as business luncheons and formal dinners.
– Meet and greet important guests, clients and customers in a proper manner.
– Deal successfully with the media.

Course Outline

Day 1

Definitions of Etiquette and Protocol

– The Importance of Etiquette in Business.
– The Importance of Protocol in Business.
– Applying the Right Behaviour in Different Situations.
– Creating the Right Image for your Organization.
– Image Building and Image Management.

Day 2

Guest Relations

– Gaining Guests’ Respect.
– Understanding Human Relations.
– Proper Greetings and Introductions.
– Professional Hand-Shaking.
– Giving Business Cards in a Proper Way.
– People’s Names (Pronunciation and Remembering).

Day 3

The Ideal Host

– Key Qualities of the Ideal Host.
– Dealing with Different Types of Guests.
– Handling Difficult Personalities.
– Dealing with Guests’ Complaints.
– Handling Guests’ Complaints in a Timely Manner.
– Perception and Business Relations.

Day 4

Managing Events and Behaviour

– The Business Meal.
– Table Manners at Business Lunches and Business Dinners.
– Setting of the Room and Table.
– Mistakes to Avoid at Business Events.
– Meeting Guests at Airports.

Day 5

Proper Communication Etiquette

– Phone Etiquette.
– Meeting Etiquette.
– Email Etiquette.
Handling the Media
– Dealing with Questions.
– Handling Confidential Information.
– Effective Public Relations.

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