Monday 24 May 2021
- Duration: One Week
- City: Madrid
- Fees: Classroom: 4200 GBP / Online: 1900 GBP
Monday 24 May 2021
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Overview
Corporate Reputation Management is a Five-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice. You will learn how to promote and defend your organization’s reputation by taking a strategic approach to reputation and issues management.
The course helps those involved understand the often complex relationship between sub disciplines: risk, issue, business continuity management, CSR, brand management and crisis management. The course explores platforms that can be used to develop reputation and how it is best monitored and protected, both on and offline.
Who should attend?
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesize best practices and direct strategic implementation.
This course is recommended for senior communicators who are looking at building a strategic approach to reputation and issues management for their organization.
Course Content
Day 1
Strategic Reputation Management
Day 2
Reputation, Authenticity and Ethics
Day 3
Stakeholder Engagement
Day 4
Developing, Protecting and Measuring Reputation
Day 5
Strategic Issues Management