Monday 19 Apr 2021
- Duration: One Week
- City: Madrid
- Fees: Classroom: 4250 GBP / Online: 1940 GBP
Monday 19 Apr 2021
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Introduction
Customer satisfaction is at the core of the human experience, reflecting our liking of a company’s business activities. The best customer satisfaction surveys measure how products and services supplied by a company meet, exceed or fall short of customers’ expectations
To achieve customer satisfaction and loyalty, it’s important to understand the difference between the two and how they can affect the success of marketing solutions.
The Customer Satisfaction and Loyalty is an advanced course that will help each participant to be able to understand and develop highly productive strategies around customer satisfaction and loyalty. The course outlines are up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirements of your team.
Course Objectives:
By the end of the course, participants will be able to:
Who should attend?
All marketing staff at any level in the organization, CRM and data mining departments, market research, loyalty scheme managers and supervisors, product managers, business unit managers, sales managers and supervisors, customer care managers and supervisors, analysts and any interested decision-maker, department head or supervisor.
Course Contents
Day 1
Key definitions
Day 2
Key loyalty measurements
Day 3
Loyalty and profits
Day 4
Customer satisfaction surveys
Day 5
Managing Customer Expectations