Overview

The internet has enabled businesses to interact with targeted audiences in real-time. Customers have grown accustomed to engaging and interacting with one’s brand or business.

The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working.  Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better

The Digital Marketing Techniques course is designed to build your knowledge of digital tools and techniques as well as how they can be applied in practice. Participants will learn how to successfully integrate online and offline media as well as develop an effective digital marketing plan.

Who should attend ?

• Anyone wanting to create a digital marketing strategy and boost their online presence
• Participant  hoping to start or improve a digital marketing career
• Anyone applying for a digital marketing role and are looking to boost their CV
• This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

Course Content

Day 1

What is Digital Marketing?

This unit covers the following key topics:

• What is Internet Marketing?
• Popular Strategies
• Affiliate Programs
• E-mail Marketing
• Using Social Media
• Search Engine Optimization (SEO)

Social Media Marketing

This unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• What’s the Value?
• Building Your Community
• Using LinkedIn
• Setting Up Your Account

Day 2

Creating Digital Marketing Plan

This unit covers the following key topics:

• The Role of Internet Marketing
• The Marketing Cycle
• Making Our Way through the Marketing Process
• Extending Your Influence

Creating a PPC Campaign

• Setting Your PPC Budget
• The Quality Score
• Quality Score Breakdown
• Increasing Your Score

 Day 3 

Using Google AdWords

This unit covers the following key topics:

• Planning
• Define Your Ideal Customer
• Choosing Keywords
• Getting Good with Keywords
• Long Tail and Short Tail
• Understanding Ad Groups

 E-Mail Marketing

This unit covers the following key topics:

• A Cautionary Note
• Distribution Services

Day 4  

Search Engine Optimization (SEO)

• What is SEO?
• Understanding Search
• The Search Engines
• Alternative Search
• Optimizing Keywords
• Monitoring Search Engine Ranking

Day 5

An Introduction to Brand Building through Social Media

• What is Branding?
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms