Monday 21 June 2021
- Duration: One Week
- City: Madrid
- Fees: Classroom: 4250 GBP / Online: 1925 GBP
Monday 21 June 2021
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Overview
The internet has enabled businesses to interact with targeted audiences in real-time. Customers have grown accustomed to engaging and interacting with one’s brand or business.
The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better
The Digital Marketing Techniques course is designed to build your knowledge of digital tools and techniques as well as how they can be applied in practice. Participants will learn how to successfully integrate online and offline media as well as develop an effective digital marketing plan.
Who should attend ?
Course Content
Day 1
What is Digital Marketing?
This unit covers the following key topics:
Social Media Marketing
This unit covers the following key topics:
Day 2
Creating Digital Marketing Plan
This unit covers the following key topics:
Creating a PPC Campaign
Day 3
Using Google AdWords
This unit covers the following key topics:
E-Mail Marketing
This unit covers the following key topics:
Day 4
Search Engine Optimization (SEO)
Day 5
An Introduction to Brand Building through Social Media