Digital Transformation of Products and Services

Digital Transformation of Products and Services

Monday 09 Aug 2021

  • Duration:¬†One Week
  • City: Madrid¬†
  • Fees: Classroom: 4300 GBP / Online: 1950 GBP



Digital transformation has made a positive impact on business operations in the finance industry. It has led to opportunities of faster, cost-effective operations, meeting regulatory deadlines, improved employee and customer experience and remaining competitive.

This course will help you to lift the bonnet of the business and understand how it can be transformed through a detailed understanding of the processes, products, and services that are an organization’s lifeblood. The course looks at digitizing the finance function as well as looking at how digital transformation can help improve how you serve and interact with your customers. Finally, you can explore new business models and find out how they can help your organization increase customer engagement and boost market share and profitability.

This course will enable you to:

  • Understand the importance of digitising internal processes for improving organisational operations
  • Recognise the risks involved in digital transformation
  • Explore the ways in which digital technology can help you gain a better understanding of your customers and how this can lead to more successful products and services
  • Learn about the ways digital technology can be used to create highly engaged customers, increasing market share and profitability

Course Content

Day 1

Internal Processes

  • Driver of DX in administration
  • Lean manufacturing
  • Lean and you
  • Applying lean principles
  • Digitising internal processes Q&A
  • Human factors
  • Digitising the employee
  • It’s a process
  • Transforming the jobs market

Day 2

Digital Risk and the Future of Finance

  • Just in time
  • Technology factors
  • Managing the digital estate
  • The data journey
  • Digitising finance departments
  • The finance function
  • Fraud and compliance risks
  • On the horizon
  • A vision of the future

Day 3

Customer Service

  • Digitising products and services explained
  • Market needs
  • Keeping customers happy
  • Customer focus
  • Missed opportunities
  • Entering a new market

Day 4

Products and Services

  • Customising products
  • Adding value
  • Rolls Royce
  • Grocery retail and convenience
  • Identifying risks
  • Common risks
  • Using your data
  • Skills, credibility and digital infrastructure

Day 5

New Business Models

  • New business models
  • Digitising products and services Q&A
  • Moving online
  • Managing communication channels
  • Measurement and KPIs
  • Managing online reputation
  • Justification of expenditure
  • Are you a marketing guru?
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