Monday 16 Aug 2021
- Duration: One Week
- City: London
- Fees: Classroom: 3900 GBP / Online: 1950 GBP
Monday 16 Aug 2021
[chat]
Introduction
Marketing deals with the application of ideas and procedures employed to analyse and predict consumer requirements and preferences, to gauge the feasibility of promotional strategies and modify these to comply with the requirements of maximum consumer satisfaction. Thus, marketing contributes towards increasing sales, revenues, and profits, by providing insights into consumer behaviour.
Marketing drives a consumer economy, promoting goods and services, and targeting consumers most likely to become buyers. Higher sales for a business that employs successful marketing strategies translate into expansion, job creation, higher tax revenue for governments, and, eventually, overall economic growth.
Course Objectives:
This Course is designed for:
Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing at all levels of the organisation.
Course Outlines:
Day 1
Comprehend Marketing Management
Day 2
The Process of Strategic Planning in Marketing
Market Segmentation
Day 3
Marketing Communications in Depth
Day 4
Total Product Concept
Day 5
Building a Competitive Advantage