Introduction

Retail management is a sub-discipline of the general field of management that deals with overseeing the distribution and selling of products directly to consumers,  This Retail Management  Course provides you with the skills needed to to effectively manage a retail outlet, it tackles a range of key areas and techniques that will help you achieve success in this fast-paced sector, including managing financial resources,  overseeing store operations,  marketing & sales techniques, human resources leadership & management skills.

There are certain skills you need to manage a retail outlet. Our Retail Management course is designed in conjunction with major retailers and helps you learn the skills you need quickly and conveniently.

Who should attend?

This Retail Management Course is suitable for people who aim to manage a retail outlet, and start challenging careers as Retail Managers, Operations Managers, Merchandise Managers, Retail Buyers or Sales Managers.

Course Outlines:

Day 1

Developing & Recognising Skills

• Retailing Defined
• Today’s Retail Environment
• Implement staff training
• Assess workplace competencies

Day 2

Leading & Managing People

• Lead and manage people
• Managing Human Resources

• Provide a safe working environment
• Administer human resources policy
• Recruit and select personnel

Day 3

Retail Strategies and Business Intelligence

• Retail Competitive Strategies
• The 5 Dimensions of a Retail Strategy
• The EST Model: Achieving Strategic Positioning

Assessing Strengths and Weaknesses for Better Positioning

Day 4

Financial Resources

• Manage financial resources
• Store Operations

• Control store security/loss
• Control inventory

Day 5

Marketing

• Manage merchandise and store operations
• Shaping Customer Perceptions
• Developing Your Own Service Strategy
• Customer Service Requirements
• Key Ingredients of Service Strategy
• Manage sales and service delivery