Pricing Strategy and Revenue Management
Course Info
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Course Details
Introduction
Objective
Who should attend
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The Pricing Strategy & Revenue Management training course introduces managers to the fundamentals of pricing, helping them to develop a framework that is applicable within the context of their industry.
Participants acquire strategies, tools and best practices for rigorously tackling pricing issues at both strategic and tactical levels. They will also be able to systematically identify opportunities to boost their firm’s profits through improvements in pricing.
Participants will leave the course with powerful insights into pricing issues and a new awareness of additional ways to drive business results via strategic pricing. The bottom line result is the ability to make more profitable pricing decisions for their companies.
Course Outline
Introduction to pricing strategies
- Business foundations for successful pricing strategies
- Pricing – perspectives from different industries
- Value-Based Pricing
- Types of pricing strategies
- Key KPIs behind pricing strategies
- Common mistakes in pricing
