Pricing Strategy and Revenue Management

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Dec-23-2024

    1,790

  • Jan-27-2025

    1,790

  • Feb-24-2025

    1,790

  • Mar-24-2025

    1,790

  • Apr-28-2025

    1,790

  • May-26-2025

    1,790

  • June-23-2025

    1,790

  • July-28-2025

    1,790

  • Aug-25-2025

    1,790

  • Sep-22-2025

    1,790

  • Oct-27-2025

    1,790

  • Nov-24-2025

    1,790

  • Dec-22-2025

    1,790

Course Details

Course Outline

5 days course

 

Introduction to pricing strategies

 

  • Business foundations for successful pricing strategies
  • Pricing – perspectives from different industries
  • Value-Based Pricing
  • Types of pricing strategies
  • Key KPIs behind pricing strategies
  • Common mistakes in pricing
What is revenue management (RM)?
 
  • Definition and a brief history
  • Objectives, principles, and elements of RM
  • Necessary conditions for revenue management
  • Revenue management vs. yield management
  • The importance of revenue management
  • RM terms and performance indicators

 

RM and Forecasting
 
  • The economics of revenue management
  • Demand management
    • Unconstrained demand vs. constrained demand

 

All about forecasting

 

  • What is forecasting?
  • Why is forecasting so important?
  • Booking curve and pickup forecasting
  • Forecasting methods
  • Error measurement
  • Useful forecasting tips
  • Overbooking
    • A quick introduction
    • Policies concerning overbookin

 

Inventory allocation and capacity control
 
  • The basics of inventory allocation
  • Expected marginal revenue
  • Nested reservation system
  • Protected level vs. booking limit
  • Group management
 
Implementation of revenue management systems
 
  • How can a revenue management system help
  • Features of a revenue management system
  • Revenue management and data sources, analytics, and visualization

Course Video