Advanced Customer Relationship Management (CRM)

Course Info

Length: 1 Week

City: Dubai

Type: In Classroom

Available Dates

  • July-01-2024

    Dubai

  • July-29-2024

    Dubai

  • Aug-05-2024

    Dubai

  • Sep-02-2024

    Dubai

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    Dubai

  • Nov-04-2024

    Dubai

  • Dec-02-2024

    Dubai

  • Dec-30-2024

    Dubai

Dates in Other Venues

  • July-01-2024

    Barcelona

  • July-15-2024

    Kuala Lumpur

  • July-15-2024

    Istanbul

  • July-15-2024

    London

  • July-15-2024

    Amsterdam

  • July-22-2024

    Singapore

  • July-22-2024

    Barcelona

  • July-29-2024

    Paris

  • Aug-05-2024

    Barcelona

  • Aug-19-2024

    Amsterdam

  • Aug-19-2024

    Kuala Lumpur

  • Aug-19-2024

    Istanbul

  • Aug-19-2024

    London

  • Aug-26-2024

    Paris

  • Aug-26-2024

    Singapore

  • Sep-02-2024

    Barcelona

  • Sep-16-2024

    Amsterdam

  • Sep-16-2024

    London

  • Sep-16-2024

    Istanbul

  • Sep-16-2024

    Kuala Lumpur

  • Sep-23-2024

    Singapore

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Paris

  • Oct-07-2024

    Barcelona

  • Oct-21-2024

    London

  • Oct-21-2024

    Istanbul

  • Oct-21-2024

    Amsterdam

  • Oct-21-2024

    Kuala Lumpur

  • Oct-28-2024

    Singapore

  • Oct-28-2024

    Paris

  • Nov-04-2024

    Barcelona

  • Nov-18-2024

    London

  • Nov-18-2024

    Amsterdam

  • Nov-18-2024

    Istanbul

  • Nov-18-2024

    Kuala Lumpur

  • Nov-25-2024

    Paris

  • Nov-25-2024

    Singapore

  • Dec-02-2024

    Barcelona

  • Dec-16-2024

    Istanbul

  • Dec-16-2024

    Kuala Lumpur

  • Dec-16-2024

    London

  • Dec-16-2024

    Amsterdam

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Paris

Course Details

Course Outline

5 days course

Introduction to CRM and Key Concepts

  • Course Overview
  • Importance of CRM in Modern Business
  • Key CRM Terminology and Concepts
  • CRM Strategies and Goals
  • Customer Lifecycle Management
  • Customer Segmentation and Targeting
  • Customer Data Collection and Management
  • CRM Systems and Technologies

 

Key Performance Indicators (KPIs) in CRM

  • Understanding KPIs and Their Role in CRM
  • Common CRM KPIs: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Churn Rate, etc.
  • Setting and Measuring KPIs Effectively
  • Case Studies and Best Practices
  • Hands-On Workshop: Creating KPI Dashboards
  • Analyzing KPI Data for Actionable Insights
  • Adjusting CRM Strategies Based on KPIs
  • Interactive Group Exercises

 

Marketing Strategies in CRM

  • Integrating Marketing and CRM
  • Customer Profiling and Persona Development
  • Customer Journey Mapping
  • Personalization and Segmentation in Marketing
  • Email Marketing in CRM
  • Social Media and Content Marketing for CRM
  • Marketing Automation Tools and Practices
  • Case Studies and Workshops

 

Competitor Analysis and CRM

  • The Role of Competitor Analysis in CRM
  • SWOT Analysis for Competitor Evaluation
  • Identifying Competitive Advantages
  • Gathering Competitive Intelligence
  • Benchmarking Your CRM Practices
  • Creating a Competitive Strategy
  • Adapting CRM Based on Competitor Moves
  • Group Exercises and Real-World Examples

Advanced CRM Strategies and Future Trends

  • Predictive Analytics in CRM
  • AI and Machine Learning Applications
  • Omni-Channel CRM for Seamless Customer Experience
  • Ethical Considerations in CRM
  • Implementing Advanced CRM Technologies
  • CRM Case Studies and Success Stories
  • Preparing for Future Trends in CRM
  • Course Recap and Certification Ceremony

 

Course Video