Portfolio Mastery and Personal Branding
Course Info
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Course Details
Introduction
Objective
Who should attend
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These days, it’s not just about what you do; it’s how you tell your story. Whether you're applying for a role, pitching a client, or growing your online presence, your brand and portfolio are often the first things people see. The question is: do they reflect the best of who you are?
This Portfolio Mastery & Personal Branding course is here to help you shape that story with clarity and confidence. Over five days, you’ll dig into what makes you stand out, your strengths, your values, and your voice, and learn how to turn that into a brand that feels authentic and professional. You’ll also work on building a portfolio that’s more than just a collection of work, it’s a clear, thoughtful reflection of how you think, solve problems, and deliver results.
By the end, you won’t just have a brand, you’ll know how to live it, present it, and grow it across both digital and real-world spaces.
Course Outline
Foundations of Personal Branding
- Introduction to personal branding and its importance in professional success
- Exploring the key components of a professional personal brand:
- Mission
- Vision
- Core values
- Identifying assets for building a professional personal brand:
- Strengths
- Skills
- Unique selling points (USPs)
- Reviewing self-assessment tools for identifying personal values
- Methods to align personal values with brand messaging
- Exercise: Crafting a personal branding statement that communicates core values and professional identity
