Certified Destination Management Executive (CDME)

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Mar-20-2023

    1,350

  • Apr-17-2023

    1,350

  • May-22-2023

    1,350

  • June-19-2023

    1,350

  • July-17-2023

    1,350

  • Aug-21-2023

    1,350

  • Sep-18-2023

    1,350

  • Oct-23-2023

    1,350

  • Nov-20-2023

    1,350

  • Dec-18-2023

    1,350

Course Details

Course Outline

5 days course

Strategic Issues In Destination Management

 

  • Understand what it means to be a destination marketer, manager and leader.
  • Understand global and national constraints, opportunities and trends affecting destination marketing and management.
  • Learn the key factors and new initiatives that make destination marketing professionals and organizations successful.
  • Discern the destination visioning and strategic planning process and how the community and
  • industry become stakeholders in branding and tourism development.
  • Know the latest thinking and solutions to current destination issues and challenges such as branding, funding, performance accountability, community relations/advocacy, industry partnerships and visitor relationship management.
Destination Marketing and Sales

 

  • Become exposed to the “vanguard” thinking in convention and leisure travel marketing through relationship/database, social media and partnership/regional promotion.
  • Learn about alternate approaches to destination marketing strategies and promotional/sales planning.
  • Learn a systematic, step-by-step approach to preparing marketing strategies.
  • Understand research and evaluation sources and techniques needed for effective destination
  • marketing programs.
  • Acquire knowledge of new trends and learn the success stories in domestic, regional and international convention and leisure marketing.
Destination Leadership

 

  • Discuss the essence of leadership and the qualities needed to excel, both for your organization and within the community.
  • Review the factors that contribute to organizational success, including organizational values, and company culture.
  • Adopt key leadership concepts and discuss the importance of emotional intelligence
  • Demonstrate the implications of not following best practices in financial leadership, and review the benefits of doing a comprehensive organizational assessment.
  • Highlight essential communications tools including the business plan, annual report, stakeholder meetings, and others.
  • Discuss key human resources practices such as salary studies, handbook development, job descriptions and performance evaluations.
  • Understand how to find the right board member, the benefits of solid board governance, and effective ways to communicate with your board.
  • Consider the importance of crisis communications and how you can ensure your DMO is prepared.
Destination Advocacy and Community Relations

 

  • Achieve a new appreciation of visitor industry and government relations as it affects destination marketing leadership.
  • Understand the need and process in preparing an advocacy and local communications strategy.
  • Know the key principles and practices in strengthening the partnership among government, visitor industry, community and destination organization leadership.
  • Ascertain success factors in the governance of a visitor destination.
  • Understand key stakeholder needs and destination organization best practices.
  • Obtain the latest thinking and solutions to current destination organization challenges in the visitor industry, media, resident and government relations.
Destination Positioning and Branding | Destination Organization Financial Management

 

  • Understand the process of creating a destination brand
  • Know the difference between positioning and branding
  • Know how to develop a brand promise
  • Understand how to interpret financial statements
  • Understand how to measure financial accountability for a destination organization
  • QUIZ | CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS

Course Video