Professional Destination Management (PDM)

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Apr-15-2024

    1,350

  • May-20-2024

    1,350

  • June-17-2024

    1,350

  • July-15-2024

    1,350

  • Aug-19-2024

    1,350

  • Sep-16-2024

    1,350

  • Oct-21-2024

    1,350

  • Nov-18-2024

    1,350

  • Dec-16-2024

    1,350

Course Details

Course Outline

5 days course

FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING

 

  • Evolution of destination organizations and their roles in the community
  • The technological advancements within the industry  
  • Structures and funding sources, and domestic organizations
  • Tourism development commission
Risk Management | Financial Management

 

  • Manage risk management
  • Understanding payroll systems and ways to identify sources of funding
  • Manage budget
  • Manage monetary transaction
Human Resources | Stakeholder management

 

  • Recruit staff and volunteers
  • Train staff and volunteers
  • Manage stakeholder relationships
Essential Collection Skills and Techniques

 

  • Human Communication is our Business
  • Build Rapport; Conquer Interference
  • Ready, Set, Goal! Steps to Success
  • Advocacy plan coupled with a strong community relations
Marketing and Sales

 

  • Manage marketing plan
  • Create and manage marketing materials
  • Coursework on developing and marketing innovative products and services
  • Maximizing sales and managing public relations efforts
  • CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS
  • Industry White Paper Assignment (Not graded)

You will be required to submit a white paper on a topic of your choosing but related to the travel industry using the knowledge you’ve learned through your coursework.

Course Video