Pricing Strategy and Revenue Management

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • June-17-2024

    Kuala Lumpur

  • July-15-2024

    Kuala Lumpur

  • Aug-19-2024

    Kuala Lumpur

  • Sep-16-2024

    Kuala Lumpur

  • Oct-21-2024

    Kuala Lumpur

  • Nov-18-2024

    Kuala Lumpur

  • Dec-16-2024

    Kuala Lumpur

Dates in Other Venues

  • June-17-2024

    Istanbul

  • June-24-2024

    Singapore

  • June-24-2024

    Paris

  • July-01-2024

    Dubai

  • July-01-2024

    Barcelona

  • July-08-2024

    Amsterdam

  • July-08-2024

    London

  • July-15-2024

    Istanbul

  • July-22-2024

    Barcelona

  • July-22-2024

    Singapore

  • July-29-2024

    Dubai

  • July-29-2024

    Paris

  • Aug-05-2024

    Dubai

  • Aug-05-2024

    Barcelona

  • Aug-12-2024

    Amsterdam

  • Aug-12-2024

    London

  • Aug-19-2024

    Istanbul

  • Aug-26-2024

    Paris

  • Aug-26-2024

    Singapore

  • Sep-02-2024

    Barcelona

  • Sep-02-2024

    Dubai

  • Sep-09-2024

    Amsterdam

  • Sep-09-2024

    London

  • Sep-16-2024

    Istanbul

  • Sep-23-2024

    Singapore

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Paris

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    Dubai

  • Oct-07-2024

    Barcelona

  • Oct-14-2024

    London

  • Oct-14-2024

    Amsterdam

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Paris

  • Oct-28-2024

    Singapore

  • Nov-04-2024

    Dubai

  • Nov-04-2024

    Barcelona

  • Nov-11-2024

    Amsterdam

  • Nov-11-2024

    London

  • Nov-18-2024

    Istanbul

  • Nov-25-2024

    Singapore

  • Nov-25-2024

    Paris

  • Dec-02-2024

    Barcelona

  • Dec-02-2024

    Dubai

  • Dec-09-2024

    London

  • Dec-09-2024

    Amsterdam

  • Dec-16-2024

    Istanbul

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Paris

  • Dec-30-2024

    Dubai

Course Details

Course Outline

5 days course

 

Introduction to pricing strategies

 

  • Business foundations for successful pricing strategies
  • Pricing – perspectives from different industries
  • Value-Based Pricing
  • Types of pricing strategies
  • Key KPIs behind pricing strategies
  • Common mistakes in pricing
What is revenue management (RM)?
 
  • Definition and a brief history
  • Objectives, principles, and elements of RM
  • Necessary conditions for revenue management
  • Revenue management vs. yield management
  • The importance of revenue management
  • RM terms and performance indicators

 

RM and Forecasting
 
  • The economics of revenue management
  • Demand management
    • Unconstrained demand vs. constrained demand

 

All about forecasting

 

  • What is forecasting?
  • Why is forecasting so important?
  • Booking curve and pickup forecasting
  • Forecasting methods
  • Error measurement
  • Useful forecasting tips
  • Overbooking
    • A quick introduction
    • Policies concerning overbookin

 

Inventory allocation and capacity control
 
  • The basics of inventory allocation
  • Expected marginal revenue
  • Nested reservation system
  • Protected level vs. booking limit
  • Group management
 
Implementation of revenue management systems
 
  • How can a revenue management system help
  • Features of a revenue management system
  • Revenue management and data sources, analytics, and visualization

Course Video