Preparation Course for Certified Business Development Professional

Business development sits at the intersection of strategy, sales, and relationship management, yet it’s often misunderstood or oversimplified.

This course provides a structured and in-depth exploration of what it truly means to develop business in a modern organisational context.

Over five days, participants will explore how to identify market opportunities, engage meaningfully with clients, and craft proposals that generate long-term value.

Through a combination of practical tools and critical analysis, the course examines how business development supports broader organisational goals while also navigating ethical, legal, and professional expectations.

Key topics include market research, competitive analysis, B2B sales strategies, stakeholder management, negotiation techniques, and performance evaluation using measurable KPIs.

The course also places strong emphasis on building lasting client relationships and networks that support sustainable growth.

This programme is aimed at professionals who want to deepen their understanding of business development as a discipline, whether in sales, strategy, or leadership roles, and apply it in a more thoughtful, effective, and strategic way.