Certified Public Relations Professional

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • Mar-25-2024

    Kuala Lumpur

  • Apr-29-2024

    Kuala Lumpur

  • May-27-2024

    Kuala Lumpur

  • June-24-2024

    Kuala Lumpur

  • July-29-2024

    Kuala Lumpur

  • Aug-26-2024

    Kuala Lumpur

  • Sep-30-2024

    Kuala Lumpur

  • Oct-28-2024

    Kuala Lumpur

  • Nov-25-2024

    Kuala Lumpur

  • Dec-30-2024

    Kuala Lumpur

Dates in Other Venues

  • Mar-11-2024

    Barcelona

  • Mar-11-2024

    Dubai

  • Mar-18-2024

    London

  • Mar-18-2024

    Amsterdam

  • Mar-25-2024

    Istanbul

  • Apr-01-2024

    Paris

  • Apr-01-2024

    Singapore

  • Apr-08-2024

    Dubai

  • Apr-08-2024

    Barcelona

  • Apr-15-2024

    London

  • Apr-15-2024

    Amsterdam

  • Apr-22-2024

    Istanbul

  • Apr-22-2024

    Paris

  • Apr-29-2024

    Singapore

  • May-06-2024

    Paris

  • May-06-2024

    Singapore

  • May-13-2024

    Barcelona

  • May-13-2024

    Dubai

  • May-20-2024

    London

  • May-20-2024

    Amsterdam

  • May-27-2024

    Istanbul

  • June-03-2024

    Paris

  • June-03-2024

    Singapore

  • June-10-2024

    Dubai

  • June-10-2024

    Barcelona

  • June-17-2024

    London

  • June-17-2024

    Amsterdam

  • June-24-2024

    Istanbul

  • July-01-2024

    Singapore

  • July-01-2024

    Paris

  • July-08-2024

    Barcelona

  • July-08-2024

    Dubai

  • July-15-2024

    Amsterdam

  • July-15-2024

    London

  • July-22-2024

    Istanbul

  • July-22-2024

    Paris

  • July-29-2024

    Singapore

  • Aug-05-2024

    Singapore

  • Aug-05-2024

    Paris

  • Aug-12-2024

    Barcelona

  • Aug-12-2024

    Dubai

  • Aug-19-2024

    London

  • Aug-19-2024

    Amsterdam

  • Aug-26-2024

    Istanbul

  • Sep-02-2024

    Singapore

  • Sep-02-2024

    Paris

  • Sep-09-2024

    Barcelona

  • Sep-09-2024

    Dubai

  • Sep-16-2024

    London

  • Sep-16-2024

    Amsterdam

  • Sep-23-2024

    Istanbul

  • Sep-23-2024

    Paris

  • Sep-30-2024

    Singapore

  • Oct-07-2024

    Singapore

  • Oct-07-2024

    Dubai

  • Oct-07-2024

    Barcelona

  • Oct-07-2024

    Paris

  • Oct-21-2024

    Amsterdam

  • Oct-21-2024

    London

  • Oct-28-2024

    Istanbul

  • Nov-04-2024

    Singapore

  • Nov-04-2024

    Paris

  • Nov-11-2024

    Dubai

  • Nov-11-2024

    Barcelona

  • Nov-18-2024

    London

  • Nov-18-2024

    Amsterdam

  • Nov-25-2024

    Istanbul

  • Dec-02-2024

    Paris

  • Dec-02-2024

    Singapore

  • Dec-09-2024

    Barcelona

  • Dec-09-2024

    Dubai

  • Dec-16-2024

    Amsterdam

  • Dec-16-2024

    London

  • Dec-23-2024

    Istanbul

  • Dec-23-2024

    Paris

  • Dec-30-2024

    Singapore

Course Details

Course Outline

5 days course

 

Public relations in a Changing Environment

 

  • The Origin and Development of PR.
  • Definitions, Scope and Objectives.
  • New Roles and Perspectives.
  • The Role of PR in Building and Supporting the Image of the Organization.

 

The Functions of Public relations

 

  • Planning and Organizing the Activities of PR.
  • Ingredients of Successful PR Planning.
  • Main Qualities of PR Professionals.
  • PR Position in the Organization.

 

Public relations and Communication

 

  • Communicating with the Internal and External Public.
  • Overcoming Barriers in Communication.
  • Non-Verbal Communication.
  • The Communication Abilities for PR Professionals.

 

The Role of Public relations Professionals in Dealing with the Internal and External Public
 
  • Understanding Difficult Personalities.
  • Dealing with Difficult Personalities.

 

Verbal Communication Skills

 

  • Kinds of Verbal Communication.
  • How to Prepare for a Presentation/Speech.
  • Rehearsing Your Presentation/Speech.
  • Verbal and Non-Verbal Skills while Presenting.

 

Written Communication Skills

 

  • Types of Written Communication
  • Effective Writing Skills: Memos, Letters and Emails.
  • Writing and Producing Newsletters.
  • Designing and Producing Brochures.
  • Preparing Articles for Magazines.

 

Press Conferences

 

  • Why Conduct a Press Conference?
  • How to Conduct a Press Conference?
  • How to Prepare a Press Release?
  • Dealing with Questions During a Press Conference.
  • Preparing and Circulating the Press Clippings.

Course Video