Certified Public Relations Professional

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • July-29-2024

    Kuala Lumpur

  • Aug-26-2024

    Kuala Lumpur

  • Sep-30-2024

    Kuala Lumpur

  • Oct-28-2024

    Kuala Lumpur

  • Nov-25-2024

    Kuala Lumpur

  • Dec-30-2024

    Kuala Lumpur

Dates in Other Venues

  • July-22-2024

    Istanbul

  • July-22-2024

    Paris

  • July-29-2024

    Singapore

  • Aug-05-2024

    Paris

  • Aug-05-2024

    Singapore

  • Aug-12-2024

    Barcelona

  • Aug-12-2024

    Dubai

  • Aug-19-2024

    London

  • Aug-19-2024

    Amsterdam

  • Aug-26-2024

    Istanbul

  • Sep-02-2024

    Paris

  • Sep-02-2024

    Singapore

  • Sep-09-2024

    Dubai

  • Sep-09-2024

    Barcelona

  • Sep-16-2024

    Amsterdam

  • Sep-16-2024

    London

  • Sep-23-2024

    Paris

  • Sep-23-2024

    Istanbul

  • Sep-30-2024

    Singapore

  • Oct-07-2024

    Barcelona

  • Oct-07-2024

    Dubai

  • Oct-07-2024

    Paris

  • Oct-07-2024

    Singapore

  • Oct-21-2024

    Amsterdam

  • Oct-21-2024

    London

  • Oct-28-2024

    Istanbul

  • Nov-04-2024

    Paris

  • Nov-04-2024

    Singapore

  • Nov-11-2024

    Barcelona

  • Nov-11-2024

    Dubai

  • Nov-18-2024

    London

  • Nov-18-2024

    Amsterdam

  • Nov-25-2024

    Istanbul

  • Dec-02-2024

    Paris

  • Dec-02-2024

    Singapore

  • Dec-09-2024

    Dubai

  • Dec-09-2024

    Barcelona

  • Dec-16-2024

    Amsterdam

  • Dec-16-2024

    London

  • Dec-23-2024

    Paris

  • Dec-23-2024

    Istanbul

  • Dec-30-2024

    Singapore

Course Details

Course Outline

5 days course

 

The Functions of Public relations

 

  • Planning and Organizing the Activities of PR.
  • Ingredients of Successful PR Planning.
  • Main Qualities of PR Professionals.
  • PR Position in the Organization.
  • Analyzing Various PR Campaigns: Case Studies
  • Identifying New Roles and Perspectives in PR
  • Discussion: The Impact of Digital Media on PR
  • Group Activity: Envisioning PR's Future in a Digital World

The Functions and Structure of PR

 

  • The Strategic Role of PR within an Organization
  • Management Principles for PR: Planning and Organizing
  • Effective Leadership and Control in PR Projects
  • Exploring Successful PR Planning Ingredients
  • Understanding the PR Professional's Place in the Organizational Hierarchy
  • Defining Responsibilities and Ethical Standards for PR Professionals
  • Interactive Session: Role-Playing PR Scenarios
  • Recap and Reflection: Sharing Insights from Day 2

PR and Communication Mastery

 

  • Communication Essentials in PR: Theoretical Foundations
  • Engaging Internal and External Audiences
  • Key Components and Models of Effective Communication
  • Strategies to Overcome Communication Barriers
  • The Art of Nonverbal Communication in PR
  • Workshop: Crafting and Delivering Effective PR Messages
  • Dealing with Difficult Personalities and Feedback
  • Day-End Review: Key Takeaways and Open Q&A

Enhancing Written and Verbal Communication Skills

 

  • The Significance of Writing in PR
  • Fundamentals of PR Writing: Press Releases, Speeches, and Position Statements
  • Designing and Producing Compelling Newsletters and Brochures
  • Mastering Verbal Communication: Speaking with Confidence
  • The PAMPERS Vocal Techniques for Public Speaking
  • Engaging and Maintaining Audience Attention
  • Practical Exercise: Live Speeches and Presentations
  • Peer Review and Constructive Criticism Session

Press Conferences and Media Relations

 

  • Press Conferences: Purposes and Planning
  • Key Elements of a Successful Press Conference
  • Preparing Media and Press Kits: A Hands-On Approach
  • Building and Maintaining Positive Media Relationships
  • Principles of Crisis Communication and Media Interaction
  • Live Simulation: Organizing and Conducting a Press Conference
  • Media Follow-Up: Best Practices and Common Pitfalls

Course Video