Media Management in Crisis Communications

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • May-13-2024

    Kuala Lumpur

  • June-10-2024

    Kuala Lumpur

  • July-08-2024

    Kuala Lumpur

  • Aug-12-2024

    Kuala Lumpur

  • Sep-09-2024

    Kuala Lumpur

  • Oct-14-2024

    Kuala Lumpur

  • Nov-11-2024

    Kuala Lumpur

  • Dec-09-2024

    Kuala Lumpur

Dates in Other Venues

  • Apr-22-2024

    Amsterdam

  • Apr-22-2024

    Dubai

  • Apr-29-2024

    London

  • Apr-29-2024

    Barcelona

  • May-06-2024

    London

  • May-06-2024

    Amsterdam

  • May-13-2024

    Istanbul

  • May-20-2024

    Paris

  • May-20-2024

    Singapore

  • May-27-2024

    Dubai

  • May-27-2024

    Barcelona

  • June-03-2024

    Amsterdam

  • June-03-2024

    London

  • June-10-2024

    Istanbul

  • June-17-2024

    Paris

  • June-17-2024

    Singapore

  • June-24-2024

    Dubai

  • June-24-2024

    Barcelona

  • July-01-2024

    Amsterdam

  • July-01-2024

    London

  • July-08-2024

    Istanbul

  • July-15-2024

    Paris

  • July-15-2024

    Singapore

  • July-22-2024

    Dubai

  • July-22-2024

    Amsterdam

  • July-29-2024

    Barcelona

  • July-29-2024

    London

  • Aug-05-2024

    Amsterdam

  • Aug-05-2024

    London

  • Aug-12-2024

    Istanbul

  • Aug-19-2024

    Singapore

  • Aug-19-2024

    Paris

  • Aug-26-2024

    Barcelona

  • Aug-26-2024

    Dubai

  • Sep-02-2024

    Amsterdam

  • Sep-02-2024

    London

  • Sep-09-2024

    Istanbul

  • Sep-16-2024

    Paris

  • Sep-16-2024

    Singapore

  • Sep-23-2024

    Amsterdam

  • Sep-23-2024

    Dubai

  • Sep-30-2024

    London

  • Sep-30-2024

    Barcelona

  • Oct-07-2024

    Amsterdam

  • Oct-07-2024

    London

  • Oct-14-2024

    Istanbul

  • Oct-21-2024

    Singapore

  • Oct-21-2024

    Paris

  • Oct-28-2024

    Barcelona

  • Oct-28-2024

    Dubai

  • Nov-04-2024

    London

  • Nov-04-2024

    Amsterdam

  • Nov-11-2024

    Istanbul

  • Nov-18-2024

    Singapore

  • Nov-18-2024

    Paris

  • Nov-25-2024

    Dubai

  • Nov-25-2024

    Barcelona

  • Dec-02-2024

    Amsterdam

  • Dec-02-2024

    London

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Amsterdam

  • Dec-23-2024

    Dubai

  • Dec-30-2024

    Barcelona

  • Dec-30-2024

    London

Course Details

Course Outline

5 days course

 

Introduction:
 
  • Definition of a crisis
  • Overview of communication
  • Various types of crises
  • Key aspects of a crisis
  • Evolution of a crisis

 

 Principles of Crisis Communications:
 
  • Setting your clear objective
  • Responding quickly
  • Accepting responsibility
  • Appropriate messaging
  • Profiling your audience
  • Showing and maintaining credibility
  • Coordinating with others
  • Continuous monitoring

 

Crisis Management Process:
 
  • Pre-crisis phase
  • Crisis Management Plan (CMP)
  • Crisis Management Team (CMT)
  • The spokesperson's role
  • Crisis event phase
  • Initial response
  • Reputation repair
  • Post-crisis phase
  • Lessons learned
  • Follow up with communication

 

Crisis Communication and Media:
 
  • Media and communication
  • Media as a partner in crisis response
  • Social media and crisis communication
  • Social media as a beneficial tool or a challenge
  • Dynamic use of social media in crisis communication

 

 

Dimensions of Crisis Communication Management:
 
  • Standard operating decisions dimension
  • Victims management dimension
  • Trust and credibility dimension
  • Behavior dimension
  • Professional expectations dimension
  • Ethical dimension
  • Lessons learned

 

How to Measure your Results in a Crisis:
 
  • Measuring outputs
  • Measuring impact
  • Measuring outcomes

Course Video