Certificate in Marketing Strategy and Planning

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • June-17-2024

    Kuala Lumpur

  • July-15-2024

    Kuala Lumpur

  • Aug-19-2024

    Kuala Lumpur

  • Sep-16-2024

    Kuala Lumpur

  • Oct-21-2024

    Kuala Lumpur

  • Nov-18-2024

    Kuala Lumpur

  • Dec-16-2024

    Kuala Lumpur

Dates in Other Venues

  • June-17-2024

    Istanbul

  • June-24-2024

    Paris

  • June-24-2024

    Singapore

  • July-01-2024

    Dubai

  • July-01-2024

    Barcelona

  • July-08-2024

    Amsterdam

  • July-08-2024

    London

  • July-15-2024

    Istanbul

  • July-22-2024

    Barcelona

  • July-22-2024

    Singapore

  • July-29-2024

    Paris

  • July-29-2024

    Dubai

  • Aug-05-2024

    Barcelona

  • Aug-05-2024

    Dubai

  • Aug-12-2024

    Amsterdam

  • Aug-12-2024

    London

  • Aug-19-2024

    Istanbul

  • Aug-26-2024

    Paris

  • Aug-26-2024

    Singapore

  • Sep-02-2024

    Barcelona

  • Sep-02-2024

    Dubai

  • Sep-09-2024

    Amsterdam

  • Sep-09-2024

    London

  • Sep-16-2024

    Istanbul

  • Sep-23-2024

    Singapore

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Dubai

  • Sep-30-2024

    Paris

  • Oct-07-2024

    Dubai

  • Oct-07-2024

    Barcelona

  • Oct-14-2024

    Amsterdam

  • Oct-14-2024

    London

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Singapore

  • Oct-28-2024

    Paris

  • Nov-04-2024

    Barcelona

  • Nov-04-2024

    Dubai

  • Nov-11-2024

    London

  • Nov-11-2024

    Amsterdam

  • Nov-18-2024

    Istanbul

  • Nov-25-2024

    Paris

  • Nov-25-2024

    Singapore

  • Dec-02-2024

    Barcelona

  • Dec-02-2024

    Dubai

  • Dec-09-2024

    Amsterdam

  • Dec-09-2024

    London

  • Dec-16-2024

    Istanbul

  • Dec-23-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-30-2024

    Paris

  • Dec-30-2024

    Dubai

Course Details

Course Outline

5 days course

Introduction to Marketing Strategy and Planning

  • Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
  • Importance of marketing strategy and planning in business.
  • Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
  • Introduction to Marketing Strategy: From market segmentation to positioning.

Developing a Marketing Strategy

  • Developing a marketing strategy: Aligning marketing with organizational objectives.
  • Customer Relationship Management: Understanding customer needs, building relationships, and managing customer feedback.
  • Market Forecasting: Identifying, assessing, and forecasting market trends.
  • Branding and positioning: Strategies for effective branding and positioning.

Enhancing Marketing Effectiveness with Technology

  • Understanding and implementing digital marketing principles.
  • The role of technology in enhancing marketing effectiveness: Social media, SEO, and content marketing.
  • Customer engagement strategies: Creating engaging content and managing online communities.
  • Data-Driven Marketing: Utilising data analytics for informed decision-making.

Ethical and Customer-centric Marketing

  • Understanding ethical marketing: Transparency, data privacy, and fair competition.
  • The role of marketing in sustainability: Sustainable marketing strategies.
  • Implementing ethical and customer-centric marketing practices: Challenges and solutions.
  • Regulatory compliance in marketing: Understanding relevant laws and regulations.

Future Trends in Marketing Strategy and Planning

  • Impact of globalisation on marketing strategy and planning.
  • Exploring the potential of emerging technologies: AI, machine learning, and automation in marketing.
  • The future of marketing strategy and planning: Predictions and preparations.
  • Skills for the future: Essential skills for marketing professionals in the digital age.

Course Video