Certificate in Marketing Strategy and Planning

Course Info

Length: 1 Week

Type: Online

Available Dates


  • Aug-19-2024


  • Sep-16-2024


  • Oct-21-2024


  • Nov-18-2024


  • Dec-16-2024


Course Details

Course Outline

5 days course

Introduction to Marketing Strategy and Planning

  • Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
  • Importance of marketing strategy and planning in business.
  • Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
  • Introduction to Marketing Strategy: From market segmentation to positioning.

Developing a Marketing Strategy

  • Developing a marketing strategy: Aligning marketing with organizational objectives.
  • Customer Relationship Management: Understanding customer needs, building relationships, and managing customer feedback.
  • Market Forecasting: Identifying, assessing, and forecasting market trends.
  • Branding and positioning: Strategies for effective branding and positioning.

Enhancing Marketing Effectiveness with Technology

  • Understanding and implementing digital marketing principles.
  • The role of technology in enhancing marketing effectiveness: Social media, SEO, and content marketing.
  • Customer engagement strategies: Creating engaging content and managing online communities.
  • Data-Driven Marketing: Utilising data analytics for informed decision-making.

Ethical and Customer-centric Marketing

  • Understanding ethical marketing: Transparency, data privacy, and fair competition.
  • The role of marketing in sustainability: Sustainable marketing strategies.
  • Implementing ethical and customer-centric marketing practices: Challenges and solutions.
  • Regulatory compliance in marketing: Understanding relevant laws and regulations.

Future Trends in Marketing Strategy and Planning

  • Impact of globalisation on marketing strategy and planning.
  • Exploring the potential of emerging technologies: AI, machine learning, and automation in marketing.
  • The future of marketing strategy and planning: Predictions and preparations.
  • Skills for the future: Essential skills for marketing professionals in the digital age.

Course Video