Introduction to Marketing Strategy and Planning
- Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
- Importance of marketing strategy and planning in business.
- Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
- Introduction to Marketing Strategy: From market segmentation to positioning.
Developing a Marketing Strategy
- Developing a marketing strategy: Aligning marketing with organizational objectives.
- Customer Relationship Management: Understanding customer needs, building relationships, and managing customer feedback.
- Market Forecasting: Identifying, assessing, and forecasting market trends.
- Branding and positioning: Strategies for effective branding and positioning.
Enhancing Marketing Effectiveness with Technology
- Understanding and implementing digital marketing principles.
- The role of technology in enhancing marketing effectiveness: Social media, SEO, and content marketing.
- Customer engagement strategies: Creating engaging content and managing online communities.
- Data-Driven Marketing: Utilising data analytics for informed decision-making.
Ethical and Customer-centric Marketing
- Understanding ethical marketing: Transparency, data privacy, and fair competition.
- The role of marketing in sustainability: Sustainable marketing strategies.
- Implementing ethical and customer-centric marketing practices: Challenges and solutions.
- Regulatory compliance in marketing: Understanding relevant laws and regulations.
Future Trends in Marketing Strategy and Planning
- Impact of globalisation on marketing strategy and planning.
- Exploring the potential of emerging technologies: AI, machine learning, and automation in marketing.
- The future of marketing strategy and planning: Predictions and preparations.
- Skills for the future: Essential skills for marketing professionals in the digital age.