Integrated Advanced Sales & Marketing Communication

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • Nov-04-2024

    Kuala Lumpur

  • Dec-02-2024

    Kuala Lumpur

Dates in Other Venues

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Amsterdam

  • Nov-18-2024

    London

  • Nov-25-2024

    Barcelona

  • Nov-25-2024

    Dubai

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Singapore

  • Dec-09-2024

    Paris

  • Dec-16-2024

    Amsterdam

  • Dec-16-2024

    London

  • Dec-23-2024

    Dubai

  • Dec-30-2024

    Barcelona

Course Details

Course Outline

5 days course

Introduction to Integrated Sales & Marketing Communication

  • Defining communication and its nature
  • Exploring communication process and types of communication
  • Defining integrated sales and marketing communication
  • Discussing the purpose, benefits and objectives of integrated sales and marketing communication
  • Understanding the meaning of promotion mix
  • Discussing factors influence integrated sales and marketing communication 

Integrated Sales & Marketing Communication Planning

  • Overview of integrated sales and marketing communication planning process
  • Steps for creating a plan for integrated sales and marketing communication:

  •        Situation analysis
  •        Maron objectives
  •        Sales and marketing communication strategy
  •        Designing message
  •        Selecting channel
  •        Planning resources: human & finance
  •        Developing communication program
  •        Evaluation the program

  • Techniques for setting measurements and metrics for the integrated sales and marketing
  • communication plan
  • Identifying the role of market research in developing the plan
  • Discussing challenges and considerations for planning integrated sales and marketing
  • communication

Marketing Communication Methods

 

  • Advertising:

  •         Defining advertising and understanding its objectives, functions, and characteristics
  •         Exploring the components and types of advertising
  •         Discussing advertising planning process
  •         Discussing how to select advertising agencies through understanding their functions and structure
  •         Tips for developing creative strategy for effective Ads

  • Public Relations:

  •         Defining public relations and understanding its function, principles and characteristics
  •         Exploring public relations tools and techniques
  •         Exploring strategies for managing crisis and events
  •         Discussing the qualities of a good public relations

  • Sponsorship:

  •         Defining sponsorship and understanding its objectives and characteristics
  •         Understanding types of sponsorship
  •         Techniques for assessing sponsorship

  • Personal Selling:

  •         Defining personal selling and understanding its objectives, and nature
  •         Exploring the steps of selling process
  •         Techniques for managing sales efforts
  •         Discussing the qualities of a good sale person

  • Advantages and disadvantages of each marketing communication method

Marketing Communication Methods

  • Sales Promotions:

  •         Defining sales promotions and understanding its objectives and characteristics
  •         Exploring sales promotions tactics:

  •                Customer promotion
  •                Trade promotion

  •         Discussing the sales promotions strategy

  • Direct Marketing:

  •         Defining direct marketing and understanding its purpose and uses
  •         Techniques for effective direct marketing
  •         Identifying the importance of databases on direct marketing

  • Digital & Social Media Marketing:

  •         Defining digital and social media marketing and understanding its objectives and characteristics
  •         Discussing the role of social media in marketing communications
  •         Techniques for digital and social media marketing
  •         Exploring digital and social media marketing tools

  • Guerrilla Marketing:

  •         Defining guerrilla marketing and understanding its way of work and characteristics
  •         Techniques for guerrilla marketing
  •         Exploring examples of guerrilla marketing

  • Advantages and disadvantages of each marketing communication method 

Best Practices & Final Thoughts

  • Discussing barriers and challenges of integrated sales and marketing communication
  • Understanding the role of technology in integrated sales and marketing communication
  • Discussing ethical considerations and legal issues in integrated sales and marketing communication
  • Final presentation of integrated sales and marketing communication plan
  • Discussing lesson learned and best practices
  • Open floor for questions and final thoughts