Advanced Marketing Management Training

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • May-23-2022

    Amsterdam

  • May-30-2022

    Madrid

  • May-30-2022

    London

  • May-30-2022

    Dubai

  • June-06-2022

    Kuala Lumpur

  • June-06-2022

    Paris

  • June-06-2022

    London

  • June-06-2022

    Dubai

  • June-06-2022

    Zurich

  • June-06-2022

    Barcelona

  • June-13-2022

    Istanbul

  • June-13-2022

    Amsterdam

  • June-20-2022

    Madrid

  • June-27-2022

    London

  • June-27-2022

    Dubai

  • July-04-2022

    Istanbul

  • July-04-2022

    Madrid

  • July-04-2022

    London

  • July-04-2022

    Dubai

  • July-04-2022

    Amsterdam

  • July-11-2022

    Zurich

  • July-18-2022

    Kuala Lumpur

  • July-25-2022

    Paris

  • July-25-2022

    London

  • July-25-2022

    Dubai

  • July-25-2022

    Barcelona

  • Aug-08-2022

    London

  • Aug-08-2022

    Dubai

  • Aug-15-2022

    Madrid

  • Aug-22-2022

    Istanbul

  • Aug-22-2022

    Paris

  • Aug-22-2022

    Barcelona

  • Aug-29-2022

    Kuala Lumpur

  • Aug-29-2022

    London

  • Aug-29-2022

    Dubai

  • Aug-29-2022

    Zurich

  • Aug-29-2022

    Amsterdam

  • Sep-05-2022

    Paris

  • Sep-05-2022

    London

  • Sep-05-2022

    Dubai

  • Sep-05-2022

    Barcelona

  • Sep-12-2022

    Kuala Lumpur

  • Sep-12-2022

    Istanbul

  • Sep-12-2022

    Zurich

  • Sep-19-2022

    Amsterdam

  • Sep-26-2022

    Madrid

  • Sep-26-2022

    London

  • Sep-26-2022

    Dubai

  • Oct-03-2022

    Kuala Lumpur

  • Oct-03-2022

    Istanbul

  • Oct-03-2022

    Paris

  • Oct-03-2022

    London

  • Oct-03-2022

    Zurich

  • Oct-03-2022

    Barcelona

  • Oct-10-2022

    Madrid

  • Oct-10-2022

    Dubai

  • Oct-17-2022

    Istanbul

  • Oct-17-2022

    Amsterdam

  • Oct-24-2022

    Kuala Lumpur

  • Oct-24-2022

    Paris

  • Oct-24-2022

    Madrid

  • Oct-24-2022

    London

  • Oct-24-2022

    Zurich

  • Oct-24-2022

    Barcelona

  • Oct-31-2022

    Dubai

  • Oct-31-2022

    Amsterdam

  • Nov-07-2022

    Madrid

  • Nov-07-2022

    Dubai

  • Nov-07-2022

    Amsterdam

  • Nov-14-2022

    Kuala Lumpur

  • Nov-14-2022

    Istanbul

  • Nov-14-2022

    Paris

  • Nov-14-2022

    London

  • Nov-14-2022

    Zurich

  • Nov-14-2022

    Barcelona

  • Nov-21-2022

    Madrid

  • Nov-28-2022

    Kuala Lumpur

  • Nov-28-2022

    Istanbul

  • Nov-28-2022

    Paris

  • Nov-28-2022

    London

  • Nov-28-2022

    Dubai

  • Nov-28-2022

    Zurich

  • Nov-28-2022

    Amsterdam

  • Nov-28-2022

    Barcelona

  • Dec-05-2022

    Kuala Lumpur

  • Dec-05-2022

    Istanbul

  • Dec-05-2022

    Paris

  • Dec-05-2022

    Madrid

  • Dec-05-2022

    London

  • Dec-05-2022

    Dubai

  • Dec-05-2022

    Zurich

  • Dec-05-2022

    Barcelona

  • Dec-12-2022

    Amsterdam

  • Dec-19-2022

    Kuala Lumpur

  • Dec-19-2022

    Paris

  • Dec-19-2022

    London

  • Dec-19-2022

    Zurich

  • Dec-19-2022

    Barcelona

  • Dec-20-2022

    Paris

  • Dec-20-2022

    Kuala Lumpur

  • Dec-20-2022

    Zurich

  • Dec-20-2022

    Amsterdam

  • Dec-20-2022

    Bangkok

  • Dec-20-2022

    Barcelona

  • Dec-26-2022

    Istanbul

  • Dec-26-2022

    Madrid

  • Dec-26-2022

    Dubai

  • Dec-26-2022

    Amsterdam

  • Dec-27-2022

    Madrid

  • Dec-27-2022

    Istanbul

  • Dec-27-2022

    Paris

  • Dec-27-2022

    London

  • Dec-27-2022

    Dubai

  • Dec-27-2022

    Barcelona

  • Jan-03-2023

    Kuala Lumpur

  • Jan-03-2023

    Dubai

  • Jan-10-2023

    Istanbul

  • Jan-10-2023

    London

  • Jan-17-2023

    Paris

  • Jan-17-2023

    Dubai

  • Jan-17-2023

    Zurich

  • Jan-17-2023

    Amsterdam

  • Jan-17-2023

    Bangkok

  • Jan-17-2023

    Barcelona

  • Jan-24-2023

    Madrid

  • Jan-31-2023

    London

  • Feb-07-2023

    Kuala Lumpur

  • Feb-07-2023

    London

  • Feb-07-2023

    Dubai

  • Feb-14-2023

    Istanbul

  • Feb-21-2023

    Paris

  • Feb-21-2023

    Zurich

  • Feb-21-2023

    Amsterdam

  • Feb-21-2023

    Bangkok

  • Feb-21-2023

    Barcelona

  • Feb-28-2023

    Madrid

  • Feb-28-2023

    London

  • Feb-28-2023

    Dubai

  • Mar-07-2023

    Kuala Lumpur

  • Mar-07-2023

    London

  • Mar-07-2023

    Dubai

  • Mar-14-2023

    Istanbul

  • Mar-21-2023

    Paris

  • Mar-21-2023

    Zurich

  • Mar-21-2023

    Amsterdam

  • Mar-21-2023

    Bangkok

  • Mar-21-2023

    Barcelona

  • Mar-28-2023

    Madrid

  • Mar-28-2023

    London

  • Mar-28-2023

    Dubai

  • Apr-04-2023

    Kuala Lumpur

  • Apr-04-2023

    London

  • Apr-04-2023

    Dubai

  • Apr-11-2023

    Istanbul

  • Apr-18-2023

    Paris

  • Apr-18-2023

    Zurich

  • Apr-18-2023

    Bangkok

  • Apr-18-2023

    Amsterdam

  • Apr-18-2023

    Barcelona

  • Apr-25-2023

    Madrid

  • Apr-25-2023

    London

  • Apr-25-2023

    Dubai

  • May-09-2023

    Kuala Lumpur

  • May-09-2023

    London

  • May-09-2023

    Dubai

Course Details

Course Outline

5 days course

 

Comprehend Marketing Management

 

  • Marketing Definition.
  • The goals of Marketing.
  • Important Marketing Concepts.
  • Creating A Marketing Strategy
  • The Elements Of A Marketing Plan
  • Marketing Models And Case Studies

 

The Process of Strategic Planning in Marketing

 

  • The Marketing Environment.
  • Objectives and Goals.
  • Marketing Audit.
  • Strategic Alternatives (SWOT, TOWS).
  • Fitting Strategies with the Overall Marketing Plan.

 

Market Segmentation

 

  • Market Segmentation Definition.
  • The Benefits of Market Segmentation.
  • Steps in Market Segmentation.
  • Market Targeting and Product Positioning.

 

Marketing Communications in Depth

 

  • Communication Definition.
  • Kinds of Promotional Objectives.
  • Steps in Creating an Advertising Campaign.
  • Advantages and Disadvantages of Various MARCOMS Types.
  • Evaluating Promotional Campaigns.

 

Total Product Concept
 
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

 

Building a Competitive Advantage

 

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

Course Video