Advanced Marketing Management Training

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Jan-30-2023

    Paris

  • Jan-30-2023

    Singapore

  • Feb-06-2023

    Zurich

  • Feb-06-2023

    Dubai

  • Feb-13-2023

    Istanbul

  • Feb-13-2023

    London

  • Feb-13-2023

    Madrid

  • Mar-06-2023

    Amsterdam

  • Mar-06-2023

    Dubai

  • Mar-13-2023

    London

  • Mar-13-2023

    Istanbul

  • Mar-13-2023

    Barcelona

  • Mar-20-2023

    Singapore

  • Apr-03-2023

    Zurich

  • Apr-03-2023

    Dubai

  • Apr-10-2023

    Madrid

  • Apr-10-2023

    Istanbul

  • Apr-10-2023

    London

  • May-08-2023

    Amsterdam

  • May-08-2023

    Dubai

  • May-15-2023

    Barcelona

  • May-15-2023

    London

  • May-15-2023

    Istanbul

  • May-22-2023

    Paris

  • May-22-2023

    Singapore

  • June-05-2023

    Dubai

  • June-05-2023

    Zurich

  • June-12-2023

    Madrid

  • June-12-2023

    Istanbul

  • June-12-2023

    London

  • July-03-2023

    Amsterdam

  • July-03-2023

    Dubai

  • July-10-2023

    Istanbul

  • July-10-2023

    Barcelona

  • July-10-2023

    London

  • July-17-2023

    Paris

  • July-17-2023

    Singapore

  • Aug-07-2023

    Zurich

  • Aug-07-2023

    Dubai

  • Aug-14-2023

    London

  • Aug-14-2023

    Istanbul

  • Aug-14-2023

    Madrid

  • Sep-04-2023

    Amsterdam

  • Sep-04-2023

    Dubai

  • Sep-11-2023

    Istanbul

  • Sep-11-2023

    Barcelona

  • Sep-11-2023

    London

  • Sep-18-2023

    Singapore

  • Sep-18-2023

    Paris

  • Oct-09-2023

    Dubai

  • Oct-09-2023

    Zurich

  • Oct-16-2023

    Istanbul

  • Oct-16-2023

    London

  • Oct-16-2023

    Madrid

  • Nov-06-2023

    Amsterdam

  • Nov-06-2023

    Dubai

  • Nov-13-2023

    Istanbul

  • Nov-13-2023

    Barcelona

  • Nov-13-2023

    London

  • Nov-20-2023

    Paris

  • Nov-20-2023

    Singapore

  • Dec-04-2023

    Zurich

  • Dec-04-2023

    Dubai

  • Dec-11-2023

    London

  • Dec-11-2023

    Istanbul

  • Dec-11-2023

    Madrid

  • Jan-08-2024

    Amsterdam

Course Details

Course Outline

5 days course

 

Comprehend Marketing Management

 

  • Marketing Definition.
  • The goals of Marketing.
  • Important Marketing Concepts.
  • Creating A Marketing Strategy
  • The Elements Of A Marketing Plan
  • Marketing Models And Case Studies

 

The Process of Strategic Planning in Marketing

 

  • The Marketing Environment.
  • Objectives and Goals.
  • Marketing Audit.
  • Strategic Alternatives (SWOT, TOWS).
  • Fitting Strategies with the Overall Marketing Plan.

 

Market Segmentation

 

  • Market Segmentation Definition.
  • The Benefits of Market Segmentation.
  • Steps in Market Segmentation.
  • Market Targeting and Product Positioning.

 

Marketing Communications in Depth

 

  • Communication Definition.
  • Kinds of Promotional Objectives.
  • Steps in Creating an Advertising Campaign.
  • Advantages and Disadvantages of Various MARCOMS Types.
  • Evaluating Promotional Campaigns.

 

Total Product Concept
 
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

 

Building a Competitive Advantage

 

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

Course Video