Strategic Digital Marketing Training

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • Mar-25-2024

    Kuala Lumpur

  • Apr-22-2024

    Kuala Lumpur

  • May-27-2024

    Kuala Lumpur

  • June-24-2024

    Kuala Lumpur

  • July-22-2024

    Kuala Lumpur

  • Aug-26-2024

    Kuala Lumpur

  • Sep-23-2024

    Kuala Lumpur

  • Oct-28-2024

    Kuala Lumpur

  • Nov-25-2024

    Kuala Lumpur

  • Dec-23-2024

    Kuala Lumpur

Dates in Other Venues

  • Mar-11-2024

    Barcelona

  • Mar-11-2024

    Dubai

  • Mar-18-2024

    London

  • Mar-18-2024

    Amsterdam

  • Mar-25-2024

    Istanbul

  • Apr-01-2024

    Paris

  • Apr-01-2024

    Singapore

  • Apr-08-2024

    Dubai

  • Apr-08-2024

    Barcelona

  • Apr-15-2024

    London

  • Apr-15-2024

    Amsterdam

  • Apr-29-2024

    Istanbul

  • May-06-2024

    Paris

  • May-06-2024

    Singapore

  • May-13-2024

    Barcelona

  • May-13-2024

    Dubai

  • May-20-2024

    London

  • May-20-2024

    Amsterdam

  • May-27-2024

    Istanbul

  • June-03-2024

    Paris

  • June-03-2024

    Singapore

  • June-10-2024

    Dubai

  • June-10-2024

    Barcelona

  • June-17-2024

    London

  • June-17-2024

    Amsterdam

  • June-24-2024

    Istanbul

  • July-01-2024

    Singapore

  • July-01-2024

    Paris

  • July-08-2024

    Barcelona

  • July-08-2024

    Dubai

  • July-15-2024

    London

  • July-15-2024

    Amsterdam

  • July-29-2024

    Istanbul

  • Aug-05-2024

    Singapore

  • Aug-05-2024

    Paris

  • Aug-12-2024

    Barcelona

  • Aug-12-2024

    Dubai

  • Aug-19-2024

    Amsterdam

  • Aug-19-2024

    London

  • Aug-26-2024

    Istanbul

  • Sep-02-2024

    Singapore

  • Sep-02-2024

    Paris

  • Sep-09-2024

    Dubai

  • Sep-09-2024

    Barcelona

  • Sep-16-2024

    Amsterdam

  • Sep-16-2024

    London

  • Sep-30-2024

    Istanbul

  • Oct-07-2024

    Singapore

  • Oct-07-2024

    Paris

  • Oct-14-2024

    Dubai

  • Oct-14-2024

    Barcelona

  • Oct-21-2024

    Amsterdam

  • Oct-21-2024

    London

  • Oct-28-2024

    Istanbul

  • Nov-04-2024

    Paris

  • Nov-04-2024

    Singapore

  • Nov-11-2024

    Dubai

  • Nov-11-2024

    Barcelona

  • Nov-18-2024

    Amsterdam

  • Nov-18-2024

    London

  • Nov-25-2024

    Istanbul

  • Dec-02-2024

    Paris

  • Dec-02-2024

    Singapore

  • Dec-09-2024

    Barcelona

  • Dec-09-2024

    Dubai

  • Dec-16-2024

    London

  • Dec-16-2024

    Amsterdam

  • Dec-30-2024

    Istanbul

Course Details

Course Outline

5 days course

 
What is Digital Marketing?

 

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 

Social Media Marketing

 

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
 
Creating Digital Marketing Plan
 

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence

 

Creating a PPC Campaign
 
  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
 
Using Google AdWords

 

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

 

E-Mail Marketing

 

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services

 

Search Engine Optimization (SEO)

 

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking

 

An Introduction to Brand Building through Social Media

 

  • What is Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Course Video