Advanced Communications and PR Management

Course Info

Length: 1 Week

City: London

Type: In Classroom

Available Dates

  • July-22-2024

    London

  • Aug-26-2024

    London

  • Sep-23-2024

    London

  • Oct-28-2024

    London

  • Nov-25-2024

    London

  • Dec-23-2024

    London

Dates in Other Venues

  • July-22-2024

    Kuala Lumpur

  • July-29-2024

    Amsterdam

  • July-29-2024

    Istanbul

  • Aug-05-2024

    Kuala Lumpur

  • Aug-05-2024

    Istanbul

  • Aug-12-2024

    Singapore

  • Aug-12-2024

    Paris

  • Aug-19-2024

    Dubai

  • Aug-19-2024

    Barcelona

  • Aug-26-2024

    Amsterdam

  • Sep-02-2024

    Kuala Lumpur

  • Sep-02-2024

    Istanbul

  • Sep-09-2024

    Paris

  • Sep-09-2024

    Singapore

  • Sep-16-2024

    Barcelona

  • Sep-16-2024

    Dubai

  • Sep-23-2024

    Kuala Lumpur

  • Sep-30-2024

    Istanbul

  • Sep-30-2024

    Amsterdam

  • Oct-07-2024

    Istanbul

  • Oct-07-2024

    Kuala Lumpur

  • Oct-14-2024

    Paris

  • Oct-14-2024

    Singapore

  • Oct-21-2024

    Barcelona

  • Oct-21-2024

    Dubai

  • Oct-28-2024

    Amsterdam

  • Nov-04-2024

    Kuala Lumpur

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Dubai

  • Nov-18-2024

    Barcelona

  • Nov-25-2024

    Amsterdam

  • Dec-02-2024

    Kuala Lumpur

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Paris

  • Dec-09-2024

    Singapore

  • Dec-16-2024

    Barcelona

  • Dec-16-2024

    Dubai

  • Dec-23-2024

    Kuala Lumpur

  • Dec-30-2024

    Amsterdam

  • Dec-30-2024

    Istanbul

Course Details

Course Outline

5 days course

 

PR and communications campaign planning
 
  • Principles and approaches to communication campaign planning
  • Planning toolbox: practical techniques for campaign design
  • Tactic selection: choosing the right mix of PR tools
  • Time planning: traditional (GANTT) and online (integrated digital) tools
  • Resource planning: predicting what you will need to make it happen

 

Campaign platforms and measurement
 
  • PR channels and tools
  • Channel segmentation
  • Creative campaign platforms
  • Measuring communication success

 

Strategic and operational press office management
 
  • Role of the press office
  • Goals and objectives
  • Protocols and policies
  • Materials
  • Resources
  • Workflow management

 

Leading and managing PR teams

 

  • Team roles and workflow
  • Nurturing and leading your team
  • Leadership core competencies

 

Leading and managing PR teams and agencies
 

 

  • Working with PR agencies
  • Setting performance KPIs

Course Video