Preparation Course for Certified Business Development Professional

Course Info

Length:

5 Days

Type:

In Classroom
Available DatesVenue
2025-07-21Dubai
2025-08-18London
2025-08-18Amsterdam
2025-08-18Singapore
2025-08-18Kuala Lumpur
2025-08-18Barcelona
2025-08-18Istanbul
2025-08-18Paris
2025-09-29Dubai
2025-10-20London
2025-11-17Amsterdam
2025-11-17Barcelona
2025-11-17Paris
2025-11-17Istanbul
2025-11-17Kuala Lumpur
2025-11-17Singapore
2025-11-17Dubai
2025-12-29London

Course Details

  • Introduction

  • Objective

  • Who should attend

Business development sits at the intersection of strategy, sales, and relationship management, yet it’s often misunderstood or oversimplified.

This course provides a structured and in-depth exploration of what it truly means to develop business in a modern organisational context.


Over five days, participants will explore how to identify market opportunities, engage meaningfully with clients, and craft proposals that generate long-term value.

Through a combination of practical tools and critical analysis, the course examines how business development supports broader organisational goals while also navigating ethical, legal, and professional expectations.


Key topics include market research, competitive analysis, B2B sales strategies, stakeholder management, negotiation techniques, and performance evaluation using measurable KPIs.

The course also places strong emphasis on building lasting client relationships and networks that support sustainable growth.

This programme is aimed at professionals who want to deepen their understanding of business development as a discipline, whether in sales, strategy, or leadership roles, and apply it in a more thoughtful, effective, and strategic way.

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5

Fundamentals of Business Development 


  • Introduction to business development and its importance in modern organisations
  • Understanding key principles in business development:
  • Value creation
  • Market positioning
  • Revenue growth
  • Exploring progression in the buy-sell ladder model for relationship development
  • Identifying phases of the account lifecycle in client relationship management
  • Discussing functional relationships among core commercial disciplines:
  • Business development
  • Sales
  • Marketing
  • Account management

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